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Marketing Manager
4 months ago
Marketing Manager
**Duties**:
- Develop and implement marketing strategies and campaigns to drive brand awareness and customer acquisition.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Utilize analytics tools to track and analyze the performance of marketing campaigns.
- Manage and optimize website content using WordPress or similar platforms.
- Oversee performance marketing initiatives, including paid search, display advertising, and social media advertising.
- Coordinate print advertising efforts, including designing and placing ads in relevant publications.
- Collaborate with product management teams to ensure effective product positioning and messaging.
- Monitor advertising budgets and allocate resources effectively across different channels.
- Stay up-to-date with industry trends and emerging technologies to drive innovation in marketing strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in developing and executing successful marketing strategies.
- Proficiency in analytics tools such as Google Analytics to track campaign performance.
- Strong knowledge of WordPress or similar content management systems for website management.
- Experience with print advertising planning and execution.
- Knowledge of e-commerce platforms and strategies for driving online sales.
- Excellent research skills to gather market insights and identify customer needs.
- Strong communication skills to effectively collaborate with cross-functional teams.
**Note: This job description is not intended to be all-inclusive. The employee may be required to perform other related duties as assigned.**
**Job Types**: Full-time, Part-time
Pay: $17.00 - $20.00 per hour
**Benefits**:
- Employee discount
- Flexible schedule
Schedule:
- 4 hour shift
- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- Night shift
**Experience**:
- Marketing: 3 years (required)
Ability to Relocate:
- Kennesaw, GA 30144: Relocate before starting work (required)
Work Location: In person