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Diagnostics and Precision Health Lead
4 months ago
**About the Department**
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
**The Position**
The Diagnostics and Precision Health Lead will be responsible for developing and implementing a diagnostics and precision health focused strategy, aligned closely with Novo Nordisk's overarching business objectives. This role will drive customer impact by deepening the understanding of the customer journey and associated diagnostic touchpoints, providing strategic guidance to the therapeutic area team, fostering innovation, and ensuring the integration of diagnostics into broader healthcare solutions. Be instrumental in navigating the evolving landscape of healthcare and technology integration. This is a senior level strategic thinker who is leading a complex role in understanding current diagnostic ecosystem, market development related to diagnostics and more efficient approaches to finding patients.
**Relationships**
Reports to Integrated TA Strategy Lead. Collaborates closely with cross-functional teams, including therapy area marketing teams, global commercial team (cardio renal and emerging therapy area), portfolio strategy/BD&L, analytics, technology/IT, medical, market access and policy/advocacy (MAPA), and R&D to align diagnostics and precision health initiatives with customer needs and incorporate into broader marketing strategies. Depending on the complexity and scale of work this role will have reporting lines in the future as more CVD assets are acquired and developed within the organization.
**Essential Functions**
- Diagnostics and Precision Health Strategy Development: Lead the development of diagnostics and precision health strategy that aligns with NNI’s business objectives and goals across therapeutic areas. Collaborate with cross-functional teams to ensure a holistic approach to diagnostics in support of the customer journey
- Portfolio Management: Oversee the diagnostics health portfolio, including product lifecycle planning, prioritization, and optimization to achieve strategic goals
- Opportunity Identification: Identify new diagnostic and precision health opportunities within the customer experience landscape based on a deep understanding of the customer journey and related needs within the therapeutic area market. Evaluate new partnership opportunities to support new diagnostic strategies
- Market Access: Work collaboratively with the market access and public affairs function to support market access strategies for diagnostic products
- Innovation and Emerging Technologies: Evaluate and recommend technologies that can enhance customer engagement, brand positioning, and overall commercial success based on latest innovations and emerging diagnostics and precision health technologies
- Technology Partnerships and Vendor Management: Identify and establish strategic partnerships with diagnostic or precision health start-ups, technology companies and other external partners to execute effectively and efficiently on diagnostic health ideas and gain access to cutting edge solutions. Manage vendor or partner relationships to support implementation and execution of diagnostic initiatives
- Diagnostic Health Product Execution: Drive the development and implementation of diagnostic or precision health products including project planning and product management activities. Support implementation by educating stakeholders on how to utilize the products and encourage adoption
- Strategic Guidance to therapeutic area Team: Collaborate with therapeutic area team to align diagnostic and precision health strategies with specific therapeutic goals and enable cross-functional omnichannel engagement planning. Provide strategic guidance and insights therapeutic area team for more impactful and personalized customer engagement
- Performance Metrics: Define and establish key performance indicators (KPIs) to measure the success and impact of diagnostic and precision health s
