Avp - Data, Analytics & Insights - Cdmo

3 weeks ago

New York, United States L'Oreal Full time

**Title**:Assistant Vice President Data, Analytics & Insights, CDMO**
**Division: Corporate Digital & Marketing Office (CDMO)**

**Location: New York, NY**

**Reports to: Vice President, Data, Analytics & Insights, CDMO**

**Who We Are**:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.

**What You Will Do**:
**Analytics Strategy**
- Lead and enable a consumer-centric approach to analytics (Media, CRM ).
- Lead the delivery of insights driven analytics tools for the L’Oréal Divisions
- Enable a transversal approach to marketing analytics by bridging the gap between spend, media performance, and sales.
- Understand and robustify all data taxonomies and classification to enable data quality at scale.
- Design & operate data cleaning capabilities & governance to ensure data is usable & sustainable.
- Establish standardization around media KPIs and effectiveness to ensure consistency across partners / measurement outputs.
- Build a strategic approach to support the use and measurement of consumer data in all media channels.
- Evangelize tech partner relationships by challenging the norm, bringing new ideas to deliver on brand’s learning agendas, and offer product enhancement recommendations to better service LUSA’s needs.
- Contribute to the JBP negotiations with “asks” specific to our data & technology needs and help negotiate those topics.
- Run ad-hoc analysis as proofs of concepts to inform further developments on the analytics products managed by the team as well as attending to immediate needs of business teams.
- Act as a business problem-solver using in-depth understanding of the different media, performance, CRM and e-commerce data sources managed by the CDMO team.
- Leverage business data understanding hands on expertise to answer both strategic and operational questions of the teams and management.
- Working hand in hand with IT to ensure data & insights products are future-fit & sustainably built.
- Being a catalyst of increased data quality throughout the organization. Ensure data sourcing is done in a sustainable way to future-proof our analytics products, increase trust in data and eventually drive data driven decision making within the organization.
- Working hand in hand with advanced analytics team to design the measurement agenda, managing the wide set of tools at our disposal (MMM, Agile MMM, Incrementality testing)
- Collaborate with cross-functional teams, including marketing, sales, IT, and finance, to ensure data-driven decision-making.
- Champion a data-driven culture throughout the organization, providing training and support as needed.
- Stay abreast of industry trends and advancements in marketing data and analytics, incorporating best practices into our operations.

**What We Are Looking For**:

- 10-15 years of relevant experience
- Master’s degree
- Knowledge of online media metrics and data analysis experience
- Proven ability to distill complex data into meaningful and actionable insights
- Proven ability to thrive in a matrix / fast-paced environment while ensuring alignment of multiple stakeholders.
- Proven ability to be comfortable with uncertainty in a test & learn environment.
- Solution-orientation with strong analytical, problem solving and critical thinking skills
- Excellent written and verbal communicator
- Outstanding relationship and business builder
- Proven experience navigating ambiguity, changes or challenges
- Collaborative team-player yet comfortable with independence

**What’s In It For You**:

- Salary range: $144,800 - $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs

Our Safe Together Plan: Your sa

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