Data Analytics Lead, Marketing

3 weeks ago

New York, United States current Full time

**DATA ANALYTICS LEAD, MARKETING**

**About the Role**
:
At Current, a leading U.S. fintech dedicated to serving underserved individuals, data is foundational to our operations. As the Data Analyst Manager on the Data Team, you'll spearhead the marketing reporting and analytics framework in collaboration with the marketing team. As a hands-on manager, your responsibilities include managing a marketing analytics team, conducting descriptive, diagnostic, and predictive analytics, modeling data in BI tools, and crafting meaningful metrics and KPIs. You'll closely align with marketing peers to drive insights, develop strategies, and ensure alignment with business goals. Additionally, you'll collaborate with analytical peers and engineers to define data requirements and infrastructure for the marketing team.

**Responsibilities**
:
Develop a comprehensive understanding of marketing spend, channel performance, and attribution.

Develop mechanisms to build audiences and segments to optimize channel and campaign performance.

Build high-value datasets to support business intelligence and marketing strategies.

Refine and iterate on channel attribution logic and methodologies to ensure relevance and effectiveness.

Build and manage Media Mix Model helping marketing teams allocate budgets effectively.

Design robust experiments, including incrementality tests, and derive actionable insights.

Standardize metrics and foster consensus among marketing and other stakeholders.

Establish Looker as the primary data reporting and analytics tool, building modular data models for efficient and self-serve analytics for leadership and marketing team.

Drive data modeling requirements for analytics and data engineering teams.

Promote advanced analytical techniques such as customer segmentation and predictive modeling to deepen business insights and optimize marketing channel performance through postbacks.

Generate actionable insights to drive team success and support experiment design and analysis.

Promote a data-driven culture across the organization, educating teams on analytics best practices and BI tool utilization.

About You:
7+ years of experience in the data analytics/business intelligence domain.

5+ years of experience building data models, reports, and dashboards in BI tools, preferably Looker.

3+ years of experience in acquisition/growth marketing, preferably in a B2C company.

Proficiency in SQL with a knack for working with complex datasets.

Proven statistical analytics knowledge and experience.

Intermediate proficiency in Python with the capability to construct machine learning models for predictive analytics and classification use cases.

Familiarity with dimensional modeling concepts for meaningful analytics.

Expertise in defining and building meaningful metrics and KPIs.

Ability to visualize data effectively and communicate insights clearly.

Excellent communication, requirement gathering, and prioritization skills.

Capability to craft compelling narratives with generated data and insights.

Nice to Have:
Experience modeling data in dbt.

Previous work experience in Fintech, Financial Services, or Banking sectors.

Experience building advanced machine learning models.

This role has a base salary range of $190,000- $228,000. Compensation is determined based on experience, skill level, and qualifications, which are assessed during the interview process. Current offers a competitive total rewards package which includes base salary, equity, and comprehensive benefits.

**Benefits**:
Competitive salary

Meaningful equity through stock options

401(k) plan

Discretionary performance bonus program

Biannual performance reviews

Full coverage of medical, dental, and vision premiums for you and your dependents

Flexible time off and paid holidays

Generous parental leave policy

Commuter benefits and fitness benefits

Healthcare and Dependent Care FSA benefits

Employee Assistance Programs focused on mental health

Healthcare advocacy program for all employees

Access to mental health apps

Team building activities

Modern office space in NYC's Chelsea district with an open floor plan, stocked kitchen, and catered lunches

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