Director - Consumer Omnichannel Activation

2 weeks ago

Plainsboro, United States Novo Nordisk Full time

**About the Department**

The Cardiometabolic Marketing Team leads the US marketing efforts for Novo Nordisk’s robust cardiometabolic product portfolio, which includes world class therapies for the treatment of diabetes, obesity, cardiovascular disease, and other serious chronic diseases. As part of the team, you will contribute to the development and delivery of our portfolio vision, business strategies, and tactical plans that drive our business forward. You will help to drive the NNI portfolio and Brand strategies to ensure the products reach the people who need them most.

**The Position**

Accountable for the development and execution of patient centric strategic and tactical plans to drive the achievement of Brand Marketing business objectives with a focus on optimizing the patient experience through omnichannel engagement. This individual is responsible for ensuring that Center of Excellence areas and strategies are based on brand/portfolio/digital strategies and Identifies and leverages key patient insights in marketing initiatives.

Responsible for the oversight of all patient omnichannel initiatives for brands as well as portfolio wide initiatives related to driving acquisition, conversion, compliance/persistence and loyalty. Serves as a lead and strategist for the customer segmentation; ensuring brand/portfolio alignment. Gains alignment and partners with brand teams to identify key metrics and evaluates ROI/impact of programs. Optimizes RM tactics and develops best practices to be shared across the portfolio. Identifies new capabilities needed to drive future RM activities. Balances innovation and proven-tactics to ensure the business is supported while testing new/future opportunities.

**Relationships**

**Essential Functions**
- Drives the development of patient centric strategies and implementation of tactics for the brand teams leveraging leading best practices and technology
- Champions the Omnichannel Strategy and digital marketing planning process, its outcome and ongoing results on behalf of brand strategies
- Develops best-in-class capabilities through establishing system requirements, processes, procedures, preferred supplier and digital platforms identification and future capability roadmap development for patient centric solutions
- Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies
- Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing spend
- Partners with Commercial Insights & Analytics to develop and implement marketing metrics. Regularly reviews marketing programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value
- Works in collaboration with the Omnichannel Operations Team to ensure optimization of the database platform, patient acquisition and audience quality
- Establishes and enforces governance procedures to ensure CRM operational excellence and accountability internally and with the CRM key suppliers
- Exhibits strong overall understanding of the digital space, technologies, societal trends, marketing and the regulatory and legal aspects of digital marketing. Ensuring compliance with legal and defined quality requirements
- Identifies opportunities to enhance existing patient performance scorecards and metrics resulting in recommendations to improve acquisition, conversion and retention campaigns as well as optimizing future campaign investments and initiatives
- Develops and oversees implementation of promotional programs, including coordination with external suppliers
- Develops and oversees the implementation of marketing plans with promotional budget responsibility
- Oversees key supplier relationships for execution of Digital initiatives including SOW development, budget management, performance management and ad hoc issue resolution
- Partner with IT organization to ensure Novo Nordisk develops the technological requirements to support execution of current and future Digital initiatives
- Key contributor to overall Digital strategy and roadmap capabilities for patients that successfully builds profitable, long-term programs
- Develops and encourages innovative approaches/strategies to maximize brand objectives
- Maintain knowledge of current and leading search engine technology and ensure that NNI sites are optimized to current standards
- Develop, maintain and comply with leading best practices for omnichannel execution for patient across all channels
- Works closely with Privacy team to ensure marketing programs and consent is aligned to current and upcoming state/federal privacy laws

**Physical Requirements**

10-20% overnight travel required.

**Development of People**

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are c

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