Director - Commercial Communications - Diabetes
3 weeks ago
**About the Department**
The Communications Department brings the value of Novo Nordisk medicines and innovations to life through strategic communications that elevate our purpose, drive our business, foster our culture and enhance our reputation with patients, customers, employees and society in the US. Communications is comprised of four distinct yet synergistic teams that work collaboratively with a focus on proactive and progressive approaches to: Corporate Reputation & Brand; Commercial Communications; Enterprise & Leadership Communications; and Digital Channels & Content. We provide objective strategic communications counsel, an ability to flex with shifting organizational priorities and emerging needs and a strong focus on ethics and discretion with the sensitive information we are entrusted with. As part of Team Novo Nordisk, you will have an opportunity to work with extraordinary, energizing and diverse talent where your distinct perspectives and expertise are valued as we work together to change lives for the better.
**The Position**
Responsible for directing Commercial Communications strategies, with the Senior Director, Commercial Communications, for disease categories within Novo Nordisk Inc., providing seasoned communications expertise and partnership to leadership and other communicators. Responsible for overseeing the development and execution of integrated communications plans and the strategic planning and implementation for patient ambassadors and engagement, marketing/sponsorship programs, internal and field communications, issues management and select corporate image enhancement opportunities targeting key external stakeholders. Serves as a communications partner to senior leaders and works with the broader NNI Communications team to ensure commercial and patient communications plans include external and internal activities.
**Relationships**
This position reports to the Senior Director, Commercial Communications and has management responsibility. The position will interact with top management within NNI, including Marketing, Sales, Market Access, BioPharm & Strategy, CMR, Legal and Public Affairs. This position will also engage with various functions within NN/AS. Key external relationships include patients and key opinion leaders in all Novo Nordisk therapeutic areas, third-party advocacy organizations, media, public relations agencies and vendors.
**Essential functions**
- Commercial communications and leadership:
- Oversees the development and implementation of proactive communications and media relations plans and strategies to support the business goals and strategies of Novo Nordisk, internally and externally
- Advises Senior Leadership on how to best communicate goals and objectives, both internally and externally
- Ensures that there are strategic internal communications plans in place to support leadership and business milestones within NNI
- Provides counsel to ET leaders for external presentations and internal communications, working collaboratively across the NNI Communications Team
- Drives positive media coverage for Novo Nordisk in business, financial and consumer press to enhance visibility of company and its brands in coordination with the NNI Media Relations lead
- Develops key message platforms, prepares/coaches management for media interviews and external speaking opportunities; and works with reporters to shape/influence story coverage
- Oversees or directs the activities of external public relations agencies
- Oversees management of commercial communications and marketing budgets; accountable for executing programs within budget parameters
- Contract negotiation
- Patient ambassadors strategy and engagement:
- Oversight of strategy and direction for Novo Nordisk patient ambassadors and chefs, across therapeutic areas, including primary point of contact, selection and training
- Lead cross-functional working group within Novo Nordisk to strengthen alignment around planning and execution of patient ambassador programs across all parts of the business, including diabetes, obesity and biopharmaceuticals
- Liaise with HQ departments, assess and adapt global corporate patient relations activities for appropriate US implementation; collaborate with HQ colleagues to ensure US perspectives are incorporated in global plans
- Issues management:
- Conducts assessment of potential issues facing the commercial business and develops plans to anticipate and mitigate issues
- Measurement:
- Charts progress and adjusts plans/tactics accordingly, Holds agencies accountable for delivering on measurement targets
- Establishes and follows through meaningful and measurable objectives for communications programs that are aligned with business goals
- Identifies and applies the best tools and technologies to measure and analyze results
**Physical Requirements**
10-20% overnight travel required.
**Development of People**
Ensure that reporting personnel have individual develop
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