Marketing Assistant
4 weeks ago
At Batory Foods, we encourage our team to Bring YOU, Every Day because true success starts with the ability to be yourself and letting your unique talents shine. Since 1979, the heart of our success has been our people. The Friedman family established a legacy of generosity, warmth, and respect. And with core values like Invest in Relationships and Be Relentless About Improvement, each member of our team consistently strives for excellence to uphold that legacy—whether it’s related to the employee experience, our processes, or the customer journey. Join our team today and help us build a better tomorrow, together.
**Benefits**:
14 paid holidays with a end of year holiday refresh break
Health, Vision and Dental Insurance
401K & Profit-Sharing programs
Tuition reimbursement program
- Be Positively Excellent _well-being program
Term Life Insurance Plan
Standard Disability Plan
**MARKETING ASSISTANT**
As the Marketing Assistant, you will work with the Trade Marketing Manager to support a wide variety of marketing and communication initiatives.
**Responsibilities**:
- Support Marketing Team to execute marketing and communication goals for both Batory Foods and Batory Sweetener Solutions.
- Assist Trade Marketing Manager to execute national tradeshows seamlessly and develop and implement a cohesive regional tradeshow program.
- Conduct market research to identify emerging trends and target demographics.
- Keep organized records of marketing assets and promotional activities.
- Monitor competitors’ marketing activities in food and beverage landscape.
- Manage all aspects of the company store for sellers including tracking/reporting inventory levels and approving requests.
- Assist with search engine optimization (SEO) efforts, including keyword research and optimization of website content.
- Help maintain and update the company website with fresh content, images, and product information.
- Stay updated on marketing industry trends, best practices, and new marketing tools.
- Support Digital Marketing and Analytics Manager.
- Analyze digital data to provide insights into customer preferences and behavior.
- Assist in tracking and analyzing marketing data using tools like Google Analytics.
- Prepare regular reports on key performance indicators (KPIs) and campaign results.
- Provide recommendations for improvements based on data analysis.
- Support SMARTPOSIUM efforts.
- Support Lead Generation Specialist weekly and serve as the main backup.
- Participate in training sessions or workshops to enhance marketing skills.
- Other duties assigned by marketing team.
**Qualifications, Skills & Abilities**
- Bachelor’s degree with concentration in Marketing preferred.
- 2+ years of work experience in B2B Food & Beverage marketing.
- Strong written and verbal communication skills.
- High level of organization and attention to detail.
- Comfort with multi-tasking in a deadline-driven environment.
- Understanding of basic business and marketing concepts.
- Excellent time management skills.
- Demonstrated problem solving and critical thinking skills.
- Strong writing and copy-editing abilities.
- Creative thinker with ability to generate innovative ideas for marketing campaigns and content creation.
- Analytical with ability to interpret data insights and metrics to optimize marketing strategies.
- Collaborative with ability to work closely with cross-functional teams and external partners to achieve marketing objectives.
- Continuous learner with ability to proactively seek opportunities for professional growth and skill development.
- Ability to excel in a fast-paced, dynamic environment and easily flex with changing priorities and working across a matrixed organization.
- Proficiency with Microsoft Office (PMicrosoft Excel, Microsoft Word).
- Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere) a plus.
- Video editing experience a plus.
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