Marketing Specialist

7 days ago

Richmond, United States McKesson Full time

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

McKesson Medical-Surgical (MMS) is seeking a highly creative and collaborative Marketing Specialist to join our team in Richmond, VA. In this role, you will be responsible for assisting in the execution of innovative marketing strategies and campaigns to drive brand awareness, engage target audiences, launch products and solutions, generate leads, and drive ROI (Return on Investment). This role requires an excellent communicator with a passion for staying up to date with the latest marketing trends and innovations. If you are a creative problem-solver with a solid marketing foundation who works toward flawless campaign execution, we want to hear from you

**Responsibilities**:

- Marketing Campaign Strategy: Help develop the overall marketing campaign strategy based on business objectives. Help conduct discovery to collect business goals, market research, target audience profile, product details and other key information relevant to the marketing initiative.
- Planning and Execution: Help plan, execute, and manage marketing campaigns from start to finish, including targeting lists, product selection and additional support as needed.
- Performance Measurement and Analysis: Work with your peers to establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Monitor campaign performance, gather data and analytics, and provide reports and insights to stakeholders. Assess the success of the campaign against set goals and identify areas for improvement.
- Campaign Optimization: Track & monitor KPIs to evaluate the effectiveness and impact of the campaign, in partnership with Marketing Analytics team. Continuously evaluate and identify opportunities for improvement, work with marketing peers to help optimize marketing efforts throughout the campaign to maximize results. Stay updated on industry trends and competitor activities to adapt campaigns accordingly.
- Collaboration and Communication: Foster collaboration and facilitate discussions to ensure marketing plans support overall business priorities. Promote transparent and frequent communications across marketing teams and business stakeholders.
- Stakeholder Management: Interact with various stakeholders, including senior management,, suppliers, and agencies. Provide regular updates on campaign progress, address concerns, and manage expectations. Work closely with Marketing Managers, Channel Managers and Sales team liaisons to ensure alignment between marketing campaigns and sales efforts.

**Critical Skills**:

- Creative Thinker
- Open-minded Problem Solver
- Excellent Collaborator
- Confident Multitasker
- Relationship Builder
- Strong Communicator

**Qualifications**:

- Degree or equivalent typically requires 2+ years of relevant experience, preferably in a B2B or healthcare-related industry.
- Understanding of marketing principles, including digital marketing, content marketing, and lead generation.
- Excellent communication skills, both written and verbal

Note: The above job description is a general overview of the responsibilities and requirements typically associated with the role of a McKesson Marketing Specialist. Actual job descriptions may vary depending on the specific needs and requirements of the organization.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

**Our Base Pay Range for this position**

$58,400 - $97,300

**McKesson is an Equal Opportunity Employer**

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

**Join us at McKesson

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