Marketing Specialist

3 weeks ago

Richmond, United States Grenova Full time
Job DescriptionJob Description

Make a Real Impact

Grenova is a fast-growing, global team on a mission to rethink and reduce plastic laboratory waste. Each year, over 2 million tons of plastic waste are disposed of in landfills globally after a single use. As disruptive green innovators, we broke new ground as the first to market the only scientifically proven and patented technology capable of washing and reusing plastic consumables. Our revolutionary products make labs sustainable, efficient, and resilient to supply chain disruptions.

We're on the lookout for passionate, enthusiastic, and values-driven people who are excited about evolving sustainability in life sciences and bringing their careers to the next level. Our company culture and sense of community at Grenova are driven by a sense of innovation, inspiration, and above all— fun.

The Opportunity

Grenova is seeking a talented Marketing Specialist responsible for events and digital marketing efforts to support the Commercial team. These duties include management of tradeshows and events, development and execution of digital marketing content to support events and build brand awareness, and assist with the development of marketing collateral and branding.

The Marketing Specialist will be highly organized, highly accountable, and possess the ability to manage multiple projects at one time. This individual will have the capacity to coordinate and align multiple stakeholders and have strong communication skills. The ideal candidate will enjoy a fast-paced work environment where no two days will be the same.

What You'll Do

  • Event management
    • Manage full spectrum of company exhibitions, conferences, and tradeshows
    • Maintain master events schedule
    • Create detailed documentation and provide comprehensive communication for all events
    • Act as the primary point of contact for clients, vendors, and venues for all levels of the process
    • Support lead input and tracking in the CRM
    • Evaluate and report on effectiveness of events
  • Digital marketing execution
    • Maintain company website and related content
    • Support the development and implementation of digital marketing campaigns to support events and attract new customers
    • Track marketing campaigns and lead contacts in the CRM
    • Liaise with external vendors and internal stakeholders on marketing creative and content
    • Evaluate and report on marketing metrics and effectiveness of campaigns
  • Work closely with the marketing leader to develop compelling content that resonates with target audiences, including marketing collateral, case studies, whitepapers, webinars, etc.
  • Assist with the development and maintenance of a company brand and image

Your Qualifications

  • Bachelor's degree in marketing, business, or related field
  • 4+ years of prior experience in a marketing role
  • Experience with event management, specifically tradeshows and conferences
  • Proven experience creating marketing campaigns, Hubspot experience a plus
  • Proficiency in digital content creation and social media management
  • Ability to problem solve, multitask and lead through influence
  • Highly accountable and able to manage multiples tasks in a dynamic environment
  • Detail oriented with strong analytical, organizational, and communication skills
  • Self-motivated, a creative thinker, and a team player
  • Willingness and ability to travel (up to 15%)

What We Offer

  • Competitive compensation packages
  • Comprehensive benefits packages to promote health and wellness including affordable medical, dental, and vision coverage for employees and their families
  • A 401(k) program to aid in your retirement planning— Grenova will match 50% of your contributions up to a maximum of 6% of your compensation
  • Time off to recharge with accrued paid time off and paid company holidays
  • As a private equity-backed company, our total rewards and benefits packages will rapidly evolve each fiscal year

We work as a team and together as #Grenovians, we believe the future is now. Get to know our EARTH values:

  • Exciting
  • Accountable
  • Revolutionizing
  • Team-Oriented
  • Helpful

Grenova is an Equal Opportunity Employer

We are committed to providing opportunities to all applicants and associates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. Grenova believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit, develop and retain the most talented people.

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