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Marketing Outreach Specialist

3 months ago

Sheboygan, United States United Way of Sheboygan County, Inc Full time

**Summary of Position: Marketing & Outreach Specialist**

The Marketing & Outreach Specialist designs, guides, executes, evaluates, and continuously improves marketing and outreach strategies that position United Way of Sheboygan County (UWSC) as the nonprofit that transforms philanthropy into action and positive change for Sheboygan County. Through exceptional communications and public relations efforts, the Marketing & Outreach Specialist leads branding and marketing, with the support of team leadership, to grow UWSC’s overall community and donor engagement, ultimately helping us live out loud our mission to improve lives and community conditions in measurable, lasting ways.

The Marketing & Outreach Specialist is responsible for shaping the storytelling and impact of our work with donors through marketing and outreach activities while actively advancing the mission and goals of UWSC and serves with other senior staff on the leadership team to build a culture of collaboration.

**Marketing and Outreach Essential Responsibilities**
- Leads branding and public relations strategies including creation of news releases and eNewsletters with support of impact and fund development team
- Maintains current knowledge of trends and best practices within marketing, sharing guidance with the President/CEO and leadership team
- Represents UWSC as needed in public venues and community events and demonstrates exceptional interpersonal skills
- Actively engages and leads community outreach efforts, working in partnership with fund development team to support workplace campaign activities and community impact initiatives
- Collaborates with internal fund development team to create targeted materials for donor engagement including but not limited to annual appeals, acknowledgment letters, crowd-funding campaigns, and workplace campaign materials
- Leads creation and coordination of annual impact report
- Works alongside leadership team to create materials that share the United Way issue-focused impact areas (parent supports/Birth-6, youth mental health, and essential needs)
- Develops and maintains strategic partnerships with all stakeholders including donors, Partner Agencies, collaborating organizations, business leaders, foundation representatives, and others
- Social media and website management lead for organization
- Models and works to advance UWSC’s commitment to diversity, equity, inclusion, and belonging in partnering and engaging with Board, staff, volunteer, donor, and community stakeholders
- Staff liaison/leader of the Outreach & Visibility United Way (board and community member) committee
- Staff liaison/leader of our local 211 regional committee
- Attends United Way WI Communications roundtable meetings and engages in the United Way Network with other marketing professionals

**Special Events**
- Collaborates with the UWSC staff to create materials needed to execute special events (including but not limited to Campaign Celebration, Day of Caring, Spirit Awards, Emerging Leaders events, etc.)
- Supports the organization in overall execution of special event(s) including representing United Way at community fairs to market mission and services

**Campaign-Specific Engagement**
- Works closely with the fund development team to assist in Workplace Campaigns and to align messaging and strategy for engagement, including supporting the creation of materials
- Works closely with corporate partners to support Workplace Campaigns, including presenting at workplaces, solidifying employer/employee donations, and supporting company-specific stewardship needs

**Internal Leadership**
- Provides internal leadership for the team around United Way Worldwide global brand strategy refresh and membership requirements
- Supports grant writing efforts when possible, working closely with the fund development and impact team to contribute to grant needs and tell the United Way story
- At this time, there is no direct report but future possibility for supervisory needs

**Qualifications, Education & Experience**

This position is for YOU if you are creative, self-motivated, work well on your own but also enjoy working in a team environment among multiple departments, appreciate a change of scenery from time to time, love posting on social media platforms and crafting incredible communications while being a connector to donors, nonprofits, and those we serve by amplifying our work. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. If you do not have the exact qualifications below but think you may be good fit, we encourage you to apply.
- BA/BS in marketing, communications, nonprofit management, business, human services or fundraising field suggested
- 3-5 years of successful nonprofit or marketing experience
- Knowledge of marketing and communications best practices
- Understanding of, and commitment to, discretion and confidentiality when dealing