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Marketing Analyst

4 months ago

New York, United States NYU Langone Full time

**NYU Langone Health** is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. _For more information, go to _nyulangone.org_, a_nd interact with us on _LinkedIn_, _Glassdoor_, _Indeed_,_ _Facebook_, _Twitter_, _YouTube_ and _Instagram_._

**Position Summary**:
We have an exciting opportunity to join our team as a Marketing Analyst.

NYULH is seeking a strategic, results-oriented, and driven Marketing Analyst to join our Communications & Marketing (C&M) department. This position will be responsible for analyzing marketing and communications campaign performance across digital platforms, helping advance the institutional vision, performance excellence, and audience engagement.
Reporting to the Performance Insights, Analytics, and Reporting Lead (Associate Director), this position will play a critical role in supporting NYULHs C&M Program Measurement through evaluating platform analytics and insights. This position will reinforce and contribute to the data-driven culture set by the Performance Insights, Analytics & Reporting Lead. By executing data and analytics processes, this position will enable leaders across C&M to action on and adjust strategies in response to analytics-driven and trend-based recommendations.
This role will be accountable for day-to-day analytics operations, including tracking code development, reporting QA, data cleansing, and ad-hoc support for marketing managers and agency partners

**Responsibilities**:
**Analytics and Insights**:

- Track campaign effectiveness through backend development tools and analytics to provide actionable insights
- Support data analysis by extracting meaningful insights from large and complex datasets to identify trends and areas of improvement
- Provide data-driven insights that can be translated into actionable recommendations
- Communicate key findings, analyze performance trends, and provide recommendations to the Performance Insights, Analytics, & Reporting Lead
- Provide inputs to the Performance Insights, Analytics & Reporting Lead to support development of standardized reports
- Leverage digital marketing and healthcare best practices to stay up to date with the latest trends in performance measurement and data analysis
- Assisting with reporting QA to ensure consistency across platforms
- Responsibilities will include but not limited to SQL source creation, web analytics dashboard development, ownership of tracking codes and QR codes

**Operational Excellence**:

- Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
- Contribute to NYULH’s continuous improvement culture and demonstrate a willingness to test-and-learn
- Ensure seamless communication alignment within a complex institution encompassing multiple campuses and geographic regions

**Collaboration and Teamwork**:

- Gather and analyze performance data, then pass off to Marketing & Comms Reporting Support for synthesis and reporting
- Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making
- Promote and maintain a consistent focus on effectiveness and results-based decision making within C&M

**Minimum Qualifications**:
To qualify you must have a Bachelor's degree in business, economics, digital marketing, analytics or related field.
3+ years experience in a data analytics or digital marketing role.
Experience measuring marketing and communications campaign effectiveness based on pre-defined campaign success metrics, such as appointment conversions, number of file downloads, page stickiness, etc. across various digital platforms, including our intranet, nyulangone.org, med.nyu.edu, social media, and more.
Demonstrates a willingness to continually learn and improve.
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally.
Proven experience working with large and complex datasets.
Experience collecting both business and technical requirements for analyses.
Background with data visualization t