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Marketing Data Analyst
2 months ago
We are seeking a highly skilled Marketing Analyst to join our team at Online River. As a Marketing Analyst, you will play a critical role in driving business growth by analyzing customer data, developing marketing strategies, and executing go-to-market plans.
Key Responsibilities:- Market Research and Analysis: Conduct thorough market research and analysis to identify emerging trends, consumer preferences, and competitive landscapes.
- Data Aggregation and Visualization: Aggregate internal and external data sources into a single source of truth and develop dashboards, reports, and data visualizations to track market performance.
- Cross-Functional Collaboration: Collaborate with cross-functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives.
- Statistical Analysis and Predictive Modeling: Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes.
- Marketing Strategy Development: Assist in the development of marketing strategies and product positioning.
- Customer Feedback and Sentiment Analysis: Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception.
- Reporting and Presentations: Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
- Education and Experience: Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles.
- Technical Skills: Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
- Soft Skills: Strong analytical skills, excellent communication and presentation skills, and ability to work effectively in a fast-paced, dynamic environment.
- Fast Track Career Growth: Opportunities for professional growth and development.
- Strong Team Environment: Collaborative and supportive team culture.
- Leadership Development: Opportunities for leadership development and mentorship.