Consumer Strategist

**About the Department**

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

**The Position**

The Consumer Strategist Manager will be a critical driver in shaping an insights-driven Consumer marketing strategy, advising omnichannel execution, and measuring marketing effectiveness. They will support development of the media strategy and collaborate across functions to optimize customer engagement as well as ensure a consistent brand vision and message. The initial focus of this role will be in the support of the diabetes therapeutic area, specifically the upcoming launch.

**Relationships**

Reports to Consumer Strategy Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, Centers of Excellence (COEs), regulatory affairs, and other relevant NNI departments to ensure alignment of consumer brand objectives and strategies, effective execution of customer experience strategies and transparent communications outside the department. Ensures consistency of brand vision and messaging across all touchpoints.

**Essential Functions**
- Brand Objectives: Supports development of the pre-launch / launch consumer-related brand strategic objectives, consumer activation and experience strategy, including prioritization of patient needs & opportunities across TAs, and patient segmentation
- Patient Journey Mapping: Collaborate with cross-functional teams to conduct in-depth analysis and mapping of consumer journeys, identifying key touchpoints, and opportunities for enhancing the consumer experience throughout the treatment lifecycle
- Target Segment Identification: Utilize market research and data analysis to identify and define specific patient segments. Develop targeted strategies to address the unique needs, preferences, and challenges of each segment, optimizing the impact of Consumer support programs
- Omnichannel Integration: Translate brand objectives to develop innovative, insights-driven consumer omnichannel branded and TA unbranded market development strategy to support brand development and consumer activation efforts. Collaborate closely with cross functional teams to uncover insights into consumer needs, preferences, and behaviors and translating them into a comprehensive customer engagement plan. Ensures alignment of brand positioning, messaging and overall objectives
- Performance Metrics and Reporting: Establish brand key performance indicators (KPIs).. Ensure accurate measurements are being collected and provided to the cross functional team. Receive outputs from the consumer experience team to inform future brand strategy and objectives. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement
- Continued Improvement: Ensure pull-through of ‘test and learn’ principles by consulting with executional teams to drive optimal performance. Identifies and implements improvements to prepare for launch, development and/or life cycle activities

**Physical Requirements**

15-20% overnight travel required.

**Qualifications**
- Requires a Bachelor’s degree; Master’s degree preferred
- 5+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical or other related industry required
- Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within diabetes preferred
- Ability to manage complexity, including the management of work across competing priorities
- Consumer marketing experience leading campaign development through promotional asset execution and driving impactful customer experiences is required
- Proven success in developing consumer marketing strategy
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide