Director, Consumer Omnichannel and Digital
2 weeks ago
ROLE SUMMARY
As part of our commitment to tackling COVID-19, Pfizer has developed both preventative and therapeutic measures to tackle this virus. Our therapeutic offering, PAXLOVIDTM is a novel protease inhibitor that, since it’s Emergency Use Authorization (EUA) in December of 2021, has helped treat over 15M patients at high-risk for progression to severe COVID-19, which can lead to hospitalization and/or death. With the FDA approved May 2023 transition from EUA to NDA (New Drug) in the U.S., there is significant opportunity to bolster the leadership position of PAXLOVID in the marketplace. And with new clinical and (RWE) real world evidence data, label indications, and administration routes anticipated throughout 2024, there is even greater opportunity to help more patients get the care that they need.
The Director, Consumer Omnichannel and Digital Marketing, US PAXLOVID, will report directly to the Sr. Director, Consumer Team Lead, U.S. Antiviral and will be responsible for leading and executing the consumer digital and omnichannel media strategy for PAXLOVID in the US. He/she will work with the Consumer Team Lead, Creative Agencies, Media partners and the Pfizer Chief Marketing Office (CMO) to challenge established thinking to solve brand issues in innovative ways; creating impactful, innovative programs that effectively educate consumers about the risks of COVID and provide the facts about PAXLOVID for appropriate patients. The Director will be expected to ensure all consumer initiatives are of the highest quality and are executed flawlessly and in a compliant manner.
ROLE RESPONSIBILITIES
The Consumer Director will lead the development and execution of multiple consumer initiatives, including but not limited to:
- Digital Branded
- New and emerging technologies to identify unique opportunities to reach targeted populations
- Partner with Pfizer Media to develop efficient, effective and novel media strategies that optimize media mix to reach new and existing consumers across the Omnichannel landscape
- Identify current and future market opportunities as well as identify competitive threats to category leadership, with a focus on digital innovation
- Collaborate and align with HCP marketing, Vaccines, Global PAXLOVID, and PCHS as well as the CMO, External Communications, Medical, Legal, and Regulatory to develop impactful Digital Assets and educational materials and ensure a synergistic franchise approach
- Partner with Multicultural marketing to identify and recommend novel ways to reach our underserved communities to increase treatment rates
- Collaborate and align with marketing team counterparts and cross-functional team members to ensure digital plans work in synergy to deliver overall MROI (marketing return on investment)
- Assist in the development of critical business planning deliverables such as Operating Plan, tactical plan, budgets and long-range forecasts
BASIC REQUIREMENTS
- BA or BS required
- 10+ years of marketing experience; less with advanced degree
- 6 or more years of US healthcare or pharmaceutical industry
- Documented ability to effectively engage with stakeholders to drive behavior change
- Strong business acumen including demonstrated strategic marketing and analytical thinking skills
- Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
- Demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
- An absolute commitment to adherence to all applicable compliance rules and regulations.
PREFERRED REQUIREMENTS
- MBA preferred
- At least 5 years of consumer brand marketing experience in a range of therapeutic areas
- Atleast 3 years of focused digital marketing experience including omnichannel strategy as well as experience with the deployment of digital tactics to create greater engagement along the consumer journey
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
15-20% Domestic Travel
Work Location Assignment: On Premise
LAST DAY TO APPLY: 06/27/2024
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value und
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