Google Marketing Specialist

1 week ago

Hunt Valley, United States Digi Solutions Full time

Digi Solutions is a leading marketing company dedicated to [your company's mission or goal]. We are seeking a talented Google Marketing Expert to join our dynamic team. This individual will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services through Google platforms.

**Key Responsibilities**
- Develop and execute effective Google Ads campaigns across search, display, and video networks.
- Optimize campaigns to achieve the highest possible ROI, focusing on key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Conduct keyword research, ad copywriting, and A/B testing to improve ad performance.
- Analyze campaign performance data and generate reports with actionable insights.
- Stay up-to-date with the latest trends and best practices in Google advertising and digital marketing.
- Collaborate with the marketing team to align Google Ads strategies with overall marketing goals.
- Manage and optimize Google Analytics to track and measure website and campaign performance.
- Implement and manage Google Tag Manager for effective tracking and reporting.
- Utilize Google Merchant Center and Vehicle Listing Ads for effective product and service promotion.
- Coordinate with graphic designers to create compelling visual ads.
- Develop and manage the budget for Google Ads campaigns, ensuring efficient use of resources.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Google Marketing Expert or similar role.
- In-depth knowledge of Google Ads (formerly Google AdWords), Google Analytics, and Google Tag Manager.
- Proficiency in Google Merchant Center and Vehicle Listing Ads.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent understanding of digital marketing concepts and best practices.
- Proficiency in keyword research and bid management.
- Experience with A/B testing and performance optimization.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team.
- Google Ads certification is a plus.

**Preferred Qualifications**
- Experience in [specific industry or market].
- Familiarity with other digital marketing tools and platforms such as Facebook Ads, LinkedIn Ads, and SEO.
- Understanding of HTML, CSS, and other web technologies.
- Creative thinking and problem-solving skills.

**Salary and Benefits**
- Starting salary at $30,000 with incredible growth opportunities.
- Competitive performance-based bonuses.
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- A dynamic and supportive work environment.

Digi Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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