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Director, Brand Communications
4 months ago
**What you'll do**:
- Develop and execute strategic communications initiatives to increase the awareness of FIGS and effectively convey the Brand's values, mission, and vision.
- Drive the research, planning, development, and measurement of a comprehensive PR program.
- Help shape campaigns and messaging to meet business objectives.
- Build and maintain strong relationships with key media outlets, editors, journalists, influencers, and public personalities to secure media coverage and drive positive brand visibility.
- Lead the development of messaging and collateral (press releases, pitches, briefings, etc).
- Develop and pursue opportunities to position FIGS as a thought leader in key areas, including in media profiles, high-impact speaking engagements, and op-eds.
- Track and analyze the performance of brand communication initiatives, leveraging data and insights to optimize strategies and drive continuous improvement.
- Collaborate with the Executive Leadership Team to develop and drive strategic communications plans and metrics
- Collaborate with internal teams, including the Executive Leadership Team, the Marketing team, and the Advocacy Team, to organize amplification of key messages across channels.
- Manage and coordinate key projects, plans, calendars, research and insights with other teams, and serve as a convener and resource for other teams and leaders.
**Requirements**:
- 10+ years experience in Communications in an agency or in-house (preference for tech / start-up / apparel spaces) with a heavy emphasis on crafting, leading, and driving media relations, PR, and brand communications.
- Proven ability to deliver strategic communications plans and demonstrate successful outcomes.
- Experience collaborating with executive leadership teams and senior management to develop, evaluate, assess, and execute communication strategies.
- Experience building and cultivating relationships with members of the media/press with strong media relations skills and a deep network of media contacts.
- Exceptional written communication skills and impeccable copywriting/editing skills with an ability to succinctly craft pitches, bylines, articles, and press releases.
- Experience in acting as a Brand spokesperson; comfortable and skilled in media interviews.
- Superior presentation and advisory skills, with clear, concise thinking and confidence in delivering feedback to senior leaders on communications strategy in a timely fashion.
- Strong project management skills and an ability to operate and thrive in a fast-paced, deadline-driven environment.
**_Note_**: A portfolio of writing samples and/or examples of prior media placements may be requested as a part of the hiring process.
**FIGS Compensation and Benefits**
- Pay Range_
- At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $160,000 and $210,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.
- Additional Compensation and Benefits_
- Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus: This position is eligible to participate in the FIGS annual bonus program
- Other compensation and benefits offered include:
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation.
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more
- _Benefits eligibility is determined by hour requirements and length of service_
**A little bit about us**
FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers.
