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Director of Product Marketing

3 months ago


Sunnyvale, United States eGain Full time

Hundreds of global brands trust eGain to automate customer engagement and empower employees in a digital-first world. Powered by knowledge and AI, our solution is top-rated by Gartner and Forrester.

We dream big and sweat details. We are diverse, optimistic, and tenacious. We take pride in what we do but don’t take ourselves too seriously. If work is fun for you, talk to us. We will not waste your time.

**POSITION**: DIRECTOR OF PRODUCT MARKETING**:
**Location**:Sunnyvale, CA/Remote, US
**Experience**:7 - 15 Years

**Job Summary**:
**Duties/Responsibilities**:

- Strategy Development:

- Develop and implement a comprehensive product marketing strategy aligned with business goals.
- Define the go-to-market strategy, including positioning, messaging, and competitive differentiation.
- Collaborate with Product Management, Sales, and Customer Success to ensure alignment across teams.
- Content Creation and Synthesis:

- Partner with product and business leadership to ideate, create, and synthesize content across various formats, including blog posts, whitepapers, case studies, and product videos.
- Develop compelling product messaging and content that resonates with target audiences.
- Ensure all content is aligned with the overall product strategy and business objectives.
- Execution:

- Manage product launches and ensure successful adoption of new features and products.
- Conduct market research and competitive analysis to inform product positioning and strategy.
- Develop sales enablement materials, including product collateral, presentations, and battle cards.
- Customer Insights:

- Gather and analyze customer feedback to inform product development and marketing strategies.
- Conduct persona research and develop detailed buyer personas.
- Use data-driven insights to refine messaging and improve campaign effectiveness.
- Scalable Delivery Model:

- Build a scalable delivery model by working with best-in-class service partners and agencies in product marketing to bootstrap the function.
- Identify and collaborate with external partners to enhance product marketing capabilities and efficiencies.
- Plan and execute strategies to scale the product marketing function effectively.
- Team Leadership:

- Initially act as a solo contributor with the potential to build and lead a product marketing team.
- Mentor and develop future team members, fostering a culture of collaboration and excellence.
- Hire and build out the team as the company grows and the product marketing function expands.
- Performance Measurement:

- Set and track key performance indicators (KPIs) to measure the success of product marketing initiatives.
- Use analytics to measure the effectiveness of campaigns and make data-driven decisions.

**Education and Experience**:

- Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
- 7+ years of experience in product marketing, preferably within the SaaS industry.
- Proven track record of successfully launching and marketing software products.
- Demonstrated ability to create and synthesize content, from ideation to execution, in collaboration with product and business leadership.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to translate data into actionable insights.
- Ability to work independently and as part of a cross-functional team.
- Experience in building and leading high-performing teams is a plus.
- Experience working with service partners and agencies to bootstrap and scale product marketing functions.
- Proven excellence in delivering thought leadership content.
- Strong skills in content delivery, positioning, messaging, and content strategies.

**Personal Attributes**:

- Strategic thinker with the ability to execute tactically.
- Highly motivated self-starter with a strong work ethic.
- Exceptional leadership and mentoring skills.
- Strong organizational and project management skills.
- Ability to thrive in a fast-paced, dynamic environment.

**Our Hiring Process is “Easy with eGain”**:
**Step 1**: Written test (should take roughly 120 minutes of your time)
- Aptitude section
- Functional section

We will let you know within 2 business days of taking the test if you have progressed to the interview stage. The interview will be scheduled no later than 7 calendar days after the test.

**Step 2**: Panel interview (max 60 minutes)

**Next Step**:
**Compensation**:

- Competitive salary commensurate with experience, ranging from $130,000 to $210,000 per year.
- Performance-based bonuses tied to individual and company performance.
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.