Sales and Marketing Analyst

1 week ago

Carlsbad, United States Kisco Senior Living Full time

**Job Description**:
**Job Summary**:
The Sales & Marketing Analyst will collaborate with cross-functional teams to define key performance indicators, develop predictive models, and drive data-driven decision-making across the organization. The analysis is multifaceted, working in close collaboration with the RVP of Sales & Marketing supporting other teams including sales, operations, information services, finance, and development, and Kisco communities ensuring revenue goals and business objectives are met. As a hands-on analytics leader this person will partner with a range of internal and external groups to measure, and report on performance and insight into the effectiveness of both strategic and day to day sales and marketing initiatives, at each Kisco community and at the corporate level.

**Standards of Excellence**:

- Role model Kisco Principles, Values and Beliefs (PVBs) inside and outside of the

community.
- Utilize PVBs in all actions, decisions, and interactions with others.
- Develop and maintain effective relationships and two-way communication with all HO

Associates within the HR department and cross-departmentally.
- Approach all encounters with associates in a friendly, professional and customer-service

oriented manner.

**What will I do Every Day?**:

- Work closely with cross-functional teams to identify key business objectives, define data requirements, and develop analytical solutions to drive revenue growth and improve decision-making for Sales & Marketing.
- Collaborate with RVP Sales & Marketing and senior leadership to define monthly, quarterly, and year end reporting on New Rent Revenue reports.
- Use of Power BI to identify data sources and requirements to support analytics initiatives.
- Analyze sales reports and other data to further improve sales ratios and revenue production.
- Monitor industry trends and best practices in analytics to drive continuous improvement.
- Works closely with the IS team and outside technology companies to enhance CRM database and troubleshoot problems; supports new technological integrations and tracks how company CRM compares to competitors.
- Support the Data Analyst with Revenue Management projects that require use of CRM: including Pricing Hub, Adaptive, Acquisitions & New Development Setup and use of NIC MAP data.
- Measure return on marketing’s investment, conversion rates, cost per metrics and spot areas of success, opportunity, and improvements in order to present findings and recommendations to leadership and stakeholders on effectiveness of ROI to better the business.
- Benchmark the organization’s current sales & marketing activities, performance and investment against industry best practices and partner with sales & marketing to make the appropriate changes for program optimization.
- Analyze customer data to answer business questions and produce data-driven stories that reveal key insights into consumer behavior.
- Own and evolve ongoing internal sales & marketing analytics capabilities and drive for the design, development, execution and automation of reports, dashboards, and scorecards. Work towards empowering internal & community sales & marketing teams with tools, skills and capabilities to generate insights.
- Oversee maintenance of CRM database health to ensure key sales and marketing reporting data is valid from the various systems through monitoring and quality checks.
- Support the RVP Sales & Marketing with CRM development through BI & App Committee leadership to ensure completion of new initiatives with CRM.
- Focused leadership on Competitive Analysis, HP3 data, and CRM training for new and current users.
- Is accountable for knowing and understanding Kisco’s Principles, Values, and Beliefs (PVBs) and uses them to guide all actions and decisions, including interactions with others.
- Assist in the annual budgeting process and will prepare and present monthly, quarterly, and annual revenue reports.
- Performs other duties and tasks as assigned or required.
- Ability to work a flexible schedule, including weekend and holidays as needed.

**Education/Experience/Training**:

- Bachelor's degree in a related field (Master's degree preferred).
- 5+ years of experience in analytics, data science, or a related field.
- Proven track record of developing and implementing analytics strategies.
- Strong background in strategic thinking and the ability to communicate complex analytical concepts to non-technical stakeholders.
- Strong leadership and team management skills.
- Excellent communication and presentation skills.
- Experience working with cross-functional teams.
- Proficiency in data visualization tools and statistical analysis software.

**Knowledge/Skills/Abilities**:

- Self-directed, takes initiative, hands-on thinker, multitasker, and problem solver who proactively addresses problems and can work with mínimal oversight.
- Experience and skill in managing multiple projects simultaneously.
- Experience in working b

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