Retail Execution Specialist

2 weeks ago


Chino, United States Coca-Cola Full time

We are looking for an Innovation Retail Execution Specialist to join our team. You'll be responsible for amplifying the execution of our loved brands on shelves and displays in-store, focusing on execution, merchandising, and upselling. Your role is crucial in driving sales growth and maximizing the presence of our brands within your assigned territory.

**What You'll Do For Us**
- Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service.
- Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands.
- Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience.
- Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential.
- Collaboration: Partner with stakeholders to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards.
- Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill.
- Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building and maintaining point of sale advertising and coupons for territory accounts as needed.
- Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-store.

**Requirements & Qualifications**
- Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling
- Position requires substantial local travel (~75%) within identified territories.
- Self-motivated and ability to work independently within a large territory and multitask across a large number of stores
- Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross-functionally and through all levels of management
- Must be able to life upwards of 25-50lbs with frequent bending, reaching and kneeling to support with product display building and events
- Must have a personal vehicle and maintain an excellent driving record, and valid drivers’ license for use during work hours, and willingness to drive throughout the territory as a primary function of the role, including ability to drive long distances as needed

**What We'll Do For You**
- Iconic & Innovative Brands: Work with an array of over 250 esteemed products and some of the world's most popular brands.
- Expansive & Diverse Customers: Collaborate with a varied spectrum of customers daily, ranging from retail & grocery stores to theme parks and restaurants.


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