Social Media

4 days ago

Boston, United States Economic Mobility Pathways, Inc Full time

**Social Media & Digital Content Coordinator**

**Who is EMPath?**

Economic Mobility Pathways (EMPath) is a 200-year-old Boston-based nonprofit that transforms lives by partnering with families to move out of poverty and provides other organizations with the tools to do the same.

As a leading nonprofit innovator that combines direct services, a global learning network, robust research, and advocacy, we offer a wide range of rewarding career opportunities.

We have a unique role open as part of our dynamic, passionate team of professionals who work to drive the communication strategy of EMPath and our mission to disrupt poverty.

**What will you be doing?**

The **Social Media & Digital Content Coordinator **will play a key role in driving EMPath’s social media content creation and strategy, with the goal of growing our social media presence and deepening engagement across channels. In this role, you will:

- Develop and oversee our social media calendar, developing content for our social media channels (currently Twitter, LinkedIn and Facebook), as well as scheduling and implementation of daily posts.
- Develop and execute the day-to-day implementation of social media strategies to increase EMPath’s brand awareness and engagement, including engaging with key audiences on social, responding to comments, fostering relationships with related networks, monitoring trends, and more.
- Serve as EMPath’s internal reporter by collaborating with staff to gather content and create engaging narratives that can be shared across various communications channels.
- Explore the strategic value of extending EMPath social presence onto other platforms such as Instagram and Threads; develop a thoughtful strategy to launch and grow EMPath’s presence on the additional channels.
- Attend, photograph, and report on EMPath events.
- Develop social media content for select EMPath leadership and partners to amplify our messaging and brand across social channels.
- Help manage EMPath’s Facebook group(s) for our program participants, generating weekly content and fostering engagement among participants.
- Provide regular reports and analysis across key performance metrics with insights for strategy adjustments.
- Keep abreast of the latest social media trends, technologies and platforms.
- Support other digital content creation and maintenance such as updating our website, writing blog posts, updating collateral, and more.

**What traits do you need to be successful in this role?**
- Passion for social impact and the ways in which strategic and creative messaging and visuals can compel people to take action.
- Creative thinker who brings new ideas to our social media strategy that will support growth and deepen engagement with key audiences, among other identified objectives.
- Exceptional writing skills and a powerful storyteller who lifts up the deep impact of the organization and the stories of the participants in our programs.
- Ability to create compelling visuals, including social media graphics and video, for our social media channels. Experience with video editing a plus.
- Partners with people with lived experiences to lift up their stories in a respectful way.
- Thrives in a fast-moving world with multiple priorities, where you juggle multiple and competing projects.
- Is a collaborator who forms good working relationships with a diverse array of colleagues.
- Solutions-oriented: when confronted by obstacles, independently strategizes the way forward.
- An entrepreneurial outlook: does not wait to be asked to do something.
- Identifies ways to move work forward and work independently to get things done.
- Proficiency in social media management tools and analytics platforms.
- Basic experience with Adobe Creative Suite, including InDesign, for updating collateral. A good eye for clean and compelling design.
- Basic experience updating content through a web content management system (CMS). Experience with ExpressionEngine a plus, but not required.

**Ways to stand out from the crowd**
- Demonstrated success in developing and driving nonprofit social media strategies that drive engagement and achieve objectives
- Comes to the table with a portfolio of social media content that illustrates creative thinking and brings together a variety of visuals (photos, video, etc)
- At least 3-4 years experience in social media marketing at a nonprofit or agency

**How to apply**

**Why EMPath?**

**The meaningful work **The organization and your colleagues are committed to disrupting poverty and supporting families as they work towards their biggest goals.

**Collaborative team environment** You’ll join a team that values teamwork, and shares knowledge and ideas - all working towards shared goals for elevating the good work of the organization and the participants in our programs.

**Work-life balance**:4-day work week. Hybrid office environment: 2 days in-office in our Boston Seaport office, 2 days remote. **4 weeks of paid

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