Marketing Manager

4 weeks ago

Anaheim, United States Marriott International, Inc Full time

**Job Number** 24064611

**Job Category** Sales & Marketing

**Location** The Westin Anaheim Resort, 1030 West Katella Avenue, Anaheim, California, United States VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**Additional Information**:This hotel is owned and operated by an independent franchisee, Wincome Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

**JOB SUMMARY**

**Pay: $**79,000 - $89,000 Annually

Communications is a strategic function, integral to the marketing discipline, and encompasses the actions taken to influence external guests, internal guests, owners, the company and community-at-large. Marketing, publicity, ecommerce, social media, promotion and civic involvement are all means to accomplish the goal of building business. Communications activities and budget must be integrated into the hotel’s overall sales and marketing plan and must parallel the primary revenue objectives of the hotel. While usually qualitative as opposed to quantitative, every communications action should strive to impact the hotel’s revenue objectives and be directed towards a specific goal.

The Marketing Manager is responsible for all of the above as well as for developing and implementing the property marketing plan, and developing good working relationships with tourism bureaus and community leaders. The Marketing Manager provides crisis communications assistance, ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business and implements an ongoing, focused media and community relations program.

Participate in total hotel management as a member of the marketing team, reporting to, and in partnership with the Corporate Director of Marketing.

**WORK REQUIREMENTS**:
**Conducting Daily Marketing Activities that Achieve Hotel Goals**
- Develop annual Communications plan in tandem with DOSM and Corporate Director of Marketing; executing and managing marketing plan and budget throughout year with leisure portion addressing the distribution of rate offers, packages and programs designed to drive rate and build occupancy; specifically tracking actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
- Create and execute innovative publicity and social media campaigns that will increase revenue and awareness; projecting a positive perception of the hotel, its restaurant(s), services, and employees; producing and distributing a minimum of one local media release per month.
- Ensure all media, partners and programs address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
- Maintain consistency in messaging of all hotel communications and promotions; prioritizing pull-through of hotel positioning, including all guest touch points and reflecting the highest level of professionalism in content and presentation.
- Solicit and respond to new media outlets and travel media individuals; selecting the best opportunities for the property based on market conditions and property needs; using creative selling abilities to obtain maximum exposure through travel journalists and media outlets; increasing awareness within the travel media community as well as coordinating events to gain exposure and grow revenue for the hotel, restaurant(s) and services.
- Coordinate offers and information for all publications and inserts with regard to hotel branding, promotions and guest loyalty program mailings.
- Plan and supervise all photo and video shoots, developing the shot list while keeping the goals of the property and hotel/brand image in mind.
- Develop brochure and property collateral materials, including all property imaging work (e.g., signage).
- Maintain, update, and manage all content on all web sites (e.g. hotel, restaurants, etc.).

**Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue**
- Evaluate new marketing opportunities for the property.
- Ensure property is represented on all quality internet sites that have the potential of providing business.
- Work closely with respective Convention Bureaus and Chambers of Tourism.
- Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

**Building Successful Relationships that Generate Sales & Marketing Opportunities**
- Build and strengthen relationships with exist

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