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Regional Marketing and Communications Director

3 months ago

Tucson, United States Via Elegante Assisted Living Full time

**Via Elegante Assisted Living and Memory Care** is the premier provider of Assisted Living and Memory Care services in Southern Arizona. Family-owned and operated since 2003, Via Elegante is a growing company comprised of healthcare professionals who enjoy working in a supportive and challenging environment. At Via Elegante, we cultivate a positive and professional culture for both our residents and our team. We seek a dynamic team member to join us as our **Regional Marketing and Communications Director** to oversee and manage all in-house and third-party company marketing activities including content management, SEO, social media, paid advertising, website maintenance, and company business profiles.

**Key Responsibilities**:
**Brand Awareness and Resident Engagement**
- Create and manage resident referral incentive programs to drive new admissions and resident retention.
- Drive new resident leads and create connections with local health care agencies to increase admissions.
- Update brochures and maintain current marketing materials that accurately portray services provided.
- Assist with planning and communicating company events as needed.
- Send thank you or sympathy cards to residents or their families during significant life events such as admissions, move-outs, or bereavements.

**Content Creation and Management**
- Create and schedule varied social media content that promotes brand values.
- Write blog posts and expert articles that position the company as a leader in the assisted living and memory care industry.
- Develop ad copy and oversee ad design ensuring that all advertising communicates the brand effectively.
- Respond to online reviews, addressing feedback, and maintaining a positive public image.
- Ensure the company website is kept up to date and accurate, reflecting the latest information about services and facilities.

**Third-Party Agency Management**
- Manage relationships with third-party advertising agencies to ensure they meet performance goals and deliver high-quality work.
- Approve all content, confirming it meets standards for accuracy and aligns with company guidelines.
- Initiate and drive new projects to keep marketing efforts innovative and effective.
- Collaborate on SEO management, ensuring website visibility and user engagement.

**Strategic Planning and Budgeting**
- Create advertising budgets that align with marketing goals and financial constraints.
- Monitor spending, ensuring all marketing expenditures offer an acceptable return on investment.
- Provide periodic reports to the Leadership Team on the progress and efficacy of marketing projects.
- Prepare marketing materials for new community additions.

**Qualifications**:

- At least 5 years of experience in marketing.
- Strong problem-solving skills.
- Great interpersonal communication skills across all levels.
- Ability to work under pressure and meet deadlines.
- Highly responsive to questions and requests.
- Strong attention to detail.
- Must have time management skills and strong organizational skills.

**Job Location**:

- Via Elegante has four communities located in Southern Arizona. Your primary work location could be at any of our communities or fully remote with periodic site visits.

**Required Licensure and Certificates**:
**Schedule**:

- Flexible, this position will likely require more hours as we execute on our growth strategy.

**Job Types**: Full-time, Part-time

Pay: $25.00 - $40.00 per hour

Expected hours: 20 - 40 per week

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off

Schedule:

- Choose your own hours

**Experience**:

- Marketing: 3 years (required)

Work Location: Hybrid remote in Tucson, AZ 85704