Advisor - Marketing

2 weeks ago

Chicago, United States LivCor Full time

Overview:
LivCor, a Blackstone portfolio company, is a real estate asset management business specializing in multi-family housing. Formed in 2013 and headquartered in Chicago, LivCor is currently responsible for a portfolio of over 400 Class A and B properties comprising more than 150,000 units in markets across the United States.

Our business is focused on making real estate more valuable. But for us, it’s more than that. It’s people first, community always. It’s a life-filled career, not just a career-filled life. It’s doing good work, with good humans, and making a difference. It’s excellence in all its forms. Ultimately, we create great places to work, live, and grow. We do that by focusing on leaving people - and places - better than we found them.

Whew Still with us? Cool. Let’s talk about where you’d fit in:
Your expertise merged with our approach to analytics will drive portfolio performance. The Strategic Marketing Advisor is a partnership-based asset management role focused on the strategic development, assessment, and management of marketing and related programs implemented in partnership with operators and assigned portfolios within LivCor. They will own the marketing relationship with assigned operators and play the primary role in fostering collaborative work and implementing performance enhancements related to attracting and converting qualified prospects into applicants. The Advisor will create tailored approaches based on the unique needs of their portfolios, overall asset operations, and/or the organizational structures of their assigned operators. They are expected to maintain and act on weekly, monthly, and quarterly reporting within their assigned submarkets and notable market trends.

***

**Only read further if you are**:

- Kind
- Humble
- Honest
- Relentless
- Smart with Heart

**You should be**:

- ** Authentic.** You do you. Together, we’ll do something amazing.
- ** A passionate person** with a love for real estate and investing; and believes that helping others win is a noble cause, essential to our success.
- ** An excellent team player** who enjoys working with others and has strong interpersonal skills.
- Highly **motivated**, **energeti**c, and **organized**

**Responsibilities**:
**What you will do**:

- Play primary role in marketing relationships with assigned operators and portfolios and be responsible for the marketing, sales, and (limited) financial performance of these operators and portfolios.
- Responsible for designing marketing asset management processes for assigned operators and portfolios based on the structure of the operator marketing departments and the unique needs of each portfolio.
- Collaborates regularly with other marketing team members, other departments, and external parties in order to share knowledge and leverage marketing-based opportunities within assigned portfolios and throughout LivCor.
- Responsible for the deployment and management of global LivCor initiatives related to marketing with assigned operators and within assigned portfolios.
- Maintains and analyzes key metrics, to include; revenue predictors as they relate to lead/traffic sources, evaluation of cost per lead and traffic/conversion trends.
- Provides monthly (limited) financial reporting, assisting with the preparation of annual budgets and quarterly reforecasts, conducting ad hoc analysis & reporting.
- Manages the Online Reputation Management analysis and reaction process for the assigned operators and portfolios. This includes executive analysis reporting, process building, and management.
- Monitors social media/feedback to track and provide guidance as it relates to reputation management.
- Oversees the Leasing performance process for assigned operators and portfolios including process building and reactions to performance.
- Retrieves and analyzes critical financial and operational data from a variety of software commonly used in multifamily.
- Plays primary role in asset positioning, budget review, monitoring plan effectiveness, and recommending advertising allocation for assigned operators and portfolios.
- Divides time between planned projects and urgent matters. Expects new issues on a weekly basis and responds with energy, collaboration and speed.
- Excels in an environment with constant change. Adapts, performs and invites additional job responsibilities as LivCor develops.
- Contributes to the education and development of the Marketing team.

Qualifications:
**What you should have**:

- Strong relationship management and multi group, internal or external, team management
- Strong analytical skills with a deep knowledge of and mastery of Excel and/or Google Analytics, Google Ads and SEM with a desire to learn in areas with needed development.
- Reviewing marketing plans and overseeing the execution and assessment.
- Documenting processes.
- Solving problems and quantifying results.
- Working in a fast-paced environment with changing deadlines.
- Stro

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