The Global Paid Search and Social Lead

2 weeks ago

Lincolnshire, United States Zebra Technologies Full time

**Remote Work: Yes**

**Overview**:
At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.

The Global Paid Search and Social Lead is responsible for developing and executing integrated search and social media strategies to enhance brand visibility, engagement, and conversions across digital channels. By fostering collaboration between paid search and social media specialists, this role ensures alignment between paid search campaigns and paid social media initiatives, maximizing overall campaign effectiveness and ROI..

**Responsibilities**:

- Developing search strategies: Lead the development of global search strategies, aligned with overall digital marketing objectives. Implement advanced search methodologies and technologies to enhance search capabilities.
- Optimizing paid search campaigns: Manage and optimize paid search campaigns to improve ROI and achieve performance goals. Conduct keyword research, ad copy testing, and bid optimization to maximize results.
- SEO efforts: Collaborate with SEO specialists to ensure alignment between paid and organic search strategies. Provide insights and recommendations for improving organic search rankings and website visibility.
- Executing paid social media strategies: Develop and execute paid social media strategies across various platforms to increase brand awareness, engagement, and conversions. Utilize audience targeting, ad creative optimization, and budget management to achieve campaign objectives.
- Performance analysis and reporting: Monitor and analyze search and social media performance metrics, providing regular reports and insights to stakeholders. Identify trends, opportunities, and areas for improvement to drive continuous optimization.

**Qualifications**: Minimum Qualifications**:

- Bachelor's degree in Marketing, Public Relations, Communications or similar
- 8+ years of managing marketing programs or processes
- 3+ years experience working in (or with) a media agency
- Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)
- Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey
- Experience using attribution modeling
- Able to travel 10% annually

**Preferred Qualifications**:

- 2+ years of experience coaching, mentoring, and leading a team

**Key Competencies**:

- Depth of experience in creation and strategic implementation of multi-touch/ multi-phase campaigns in support of technically-advanced products & solutions
- Ability to think strategically and guide fellow stakeholders, based on Marketing expertise
- Strong tactical marketing skills & creative vision
- An outcome-focused approach to marketing and demand generation
- Strong communication skills to relay campaign plans and results to internal and external audiences
- Strategically minded individual adept at considering and incorporating regional nuances
- Understanding of demand processes and best practices for demand creation and acceleration including, but not limited to, understanding of contact and data management, lead management, revenue performance management
- Expertise in campaign creation, creative direction and/or agency coordination
- Program Management
- Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets

**Come Join the Herd**

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Conozca sus Derechos:
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Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

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