Social Media Strategist

2 weeks ago


Philadelphia, United States Optec Design Full time

**Job Title**: Social Media Strategist

**Position Overview**:
**Key Responsibilities**:
**Strategy Development**: Develop comprehensive social media strategies aligned with clients' goals and objectives. This includes identifying target audiences, selecting appropriate platforms, and outlining content plans.

**Community Management**: Monitor social media channels for comments, messages, and mentions. Respond promptly to inquiries, comments, and feedback in a professional and timely manner.

**Campaign Management**: Plan, execute, and optimize social media campaigns to meet specific objectives such as increasing brand awareness, driving website traffic, or generating leads.

**Collaboration**: Work closely with cross-functional teams including marketing, design, and sales to ensure cohesive brand messaging and consistency across all channels.

**Qualifications**:
In-depth knowledge of social media platforms, algorithms, and best practices.
Strong writing, editing, and communication skills.
Proficiency in social media management tools and analytics platforms.
Creative thinking and problem-solving abilities.
Ability to work effectively under pressure and meet tight deadlines.
Strong analytical skills and attention to detail.

**Benefits**:
Competitive salary
Health insurance
Paid time off
Professional development opportunities
Collaborative and inclusive work environment



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