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Manager, Social Media
4 months ago
- Manage strategy for Philadelphia Flyers social media channels that drives engagement, grows follower base, and awareness, with short and long-term planning.
- Actively engage within social media communities with a unique brand voice that best represents the Philadelphia Flyers organization.
- Work in partnership with the digital content team to achieve marketing objectives while creating authentic, measurable content.
- Monitor digital conversation and lead community management efforts with evolving best practices.
- Create and manage Flyers social media calendar and posting schedule for team accounts and affiliate accounts.
- Collaborate with sales and corporate partnerships departments to fulfill all social requests and ensuring that social media platforms support and reflect larger company goals.
- Work with public relations and advertising staffs to coordinate marketing efforts around team news.
- Collaborate with graphic and video teams while managing the production and trafficking of digital and creative across social properties.
- Research and execute best practices and emerging offerings across all consumer brands.
- Build social media analytics reporting structure from multiple resources and produce regular updates for department, providing insights into the usage, performance, and success of digital initiatives.
- Other duties as assigned by supervisor.
Qualifications:
- 5+ years of relevant experience directly managing brand accounts. Sports background preferred.
- Ability to travel and work nights, weekends and select holidays, in addition to traditional business hours is required.
- Enthusiastic teammate that isn’t afraid to take risks and wear many hats.
- Creative mindset and exceptional organizational skills with a strong attention to detail.
- Proficient in social media strategy, as well an ability to produce timely and engaging content around live events and other notable content opportunities.
- Has a finger on the pulse of emerging digital trends, Philadelphia’s social audiences, and is dedicated to increasing the connection to our current fans while attracting new fans through consumer experience.
- Proficiency in, Adobe Creative Suite, Google Analytics, Microsoft Office, Social Media Platforms required.
- Multi-talented content contributor with experience in copywriting, photography, videography, and/or graphic design is preferred.
- Bachelor or graduate degree in Digital Media, Visual Communications, Marketing, Communications or related majors.
Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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