Media Buyer

4 weeks ago

Fort Lauderdale, United States VitalTech Group Full time

**VitalTech Group **is looking for a full-time Media Buyer / Advertising Manager to coordinate advising for our healthcare facilities.

**Essential Duties and Responsibilities**
- Oversee the execution of marketing and advertising campaigns for various broadcasts, radio, television, digital, and media outlets
- Meet with vendors, prepare plans for media, organizing budgets, and negotiate the costs of advertising buys
- Follow current market trends and understand our target consumer patterns
- Strategize with the management team to determine objectives, audience and budget
- Develop advertising strategies based on historical sales analysis.
- Perform as key contact for media inquiries.
- Negotiate best rates with media vendors
- Ensure buys adhere to buying guidelines, strict clearance goals, and provide strong rationale for any deviations
- Secure added value, when appropriate, and ensure that schedules air accordingly
- Maintain media schedules on a daily basis, checking pre
- and post-logs weekly
- Reporting and tracking budgets to ensure accuracy
- Bring innovative thinking and new ideas to the team
- Participate in team brainstorming sessions
- Develop a working knowledge of the company’s goals, guidelines, and strategies
- Proficient with key programs and strong media math skills
- Executing and sending orders, confirming schedules, monitoring under delivery and maintaining media vendor relations
- Responsible for reconciling invoices and resolving buy discrepancies

**About You**
- Bachelor’s Degree preferred
- 5 years of media buying experience within agency and/or client environment required
- 5 or more years' media buying experience including but not limited to radio and TV, healthcare preferred
- Must have experience buying Direct Response Radio Advertising Campaigns
- Must have extensive marketplace knowledge, strong vendor relationships in all national media disciplines
- Exceptional negotiation skills
- Must possess exceptional problem solving, critical thinking, organizational and interpersonal skills
- Must have strong written and oral communication skills
- Able to work with teams and independently, handle multiple projects at once and meet tight deadlines under pressure
- Excellent work ethic, detail-oriented, organized, and consistent follow through
- Proficient in Excel, Word, and PowerPoint required

**Benefits and compensation**:

- This is a full-time, onsite position located at our headquarters in the Fort Lauderdale area
- Salary depends on experience
- Full benefits package available

**VitalTech Group** provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

**VitalTech Group** believes in the importance of developing a professional staff and seeks to offer training and advancement opportunities from within.

Pay: $65,000.00 - $80,000.00 per year

**Benefits**:

- Dental insurance
- Health insurance
- Paid time off
- Vision insurance

Experience level:

- 5 years

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus opportunities

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 5 years (preferred)
- Media buying: 5 years (preferred)
- Digital Marketing: 5 years (preferred)
- Media Planning: 5 years (preferred)

Ability to Commute:

- Fort Lauderdale, FL 33309 (required)

Ability to Relocate:

- Fort Lauderdale, FL 33309: Relocate before starting work (required)

Work Location: In person

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