Programmatic Media Director

2 weeks ago

Fort Worth, United States PMG Worldwide LLC Full time
PMG is looking for a Programmatic Director to join our growing team. The Programmatic Director will be a leading voice for C-Suite relationships and provide key programmatic subject matter expertise and thought leadership to drive innovation with our clients and platform partners.

The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market. The Programmatic team collaborates daily with PMG’s media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance. We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.

General Description

Responsible for the strategy of our clients’ Programmatic Media campaigns across multiple engines/platforms Ensuring proper integration of Programmatic Media within PMG’s wider services to maximize results and service experience for our clients Overseeing the performance of campaigns, analyzing trends to see threats and opportunities, and working with the team to optimize programs to improve results Identifying growth opportunities on your book of Programmatic Media accounts, selling the ideas into clients, and working with the team to implement Creating and fostering key partner relationships so PMG is always at the forefront of opportunities, betas, and overall support Supporting strategic relationships on the client-side including senior directors and VPs; engaging in high level business and strategy conversations to ensure Programmatic Media is helping to drive their business forward Skills & Experience 8+ years of related work experience Bachelor’s Degree or equivalent work experience High level of emotional intelligence Strong verbal and written communication skills Strong team player Strong analytical skills with proficiency in Microsoft Excel or SQL

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