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Head of Brand and Reputation

4 months ago

Evanston, United States ZS Associates Full time

Evanston, Illinois
- United States
- Enterprise
- Marketing & Communications
- 20066

**ZS** is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that’s why here your ideas elevate actions, and here you’ll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.**Our most valuable asset is our people.**
- At **ZS** we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more**The Marketing and Communications** team helps build the ZS brand, champion thought leadership, support business development and inform, engage, inspire, and empower past, present and future ZS people.**HEAD OF BRAND AND REPUTATION**

**Roles and Responsibilities**:

- ** Leadership and team Development**:

- Lead and mentor a team focused on brand, media, analyst relations, and ESG initiatives, cultivating a culture of creativity and collaboration
- ** Strategic brand management**:

- Build the brand strategy in elevating ZS’s position in current and new markets
- Oversee, define, and govern the ZS brand framework, narrative, brand positioning and message architecture aligned with the firm’s vision and business strategy
- Lead brand campaigns to increase awareness, exposure, searchability and lead generation
- Partner closely with the Content and Creative director to implement a consistent brand identity
- Manage agency partnerships, ensuring alignment and collaboration on brand strategy and campaign execution
- ** Employer brand and recruitment marketing**:

- Oversee the employer brand strategy to deliver on ZS’s employer value proposition and build a compelling and attractive workplace brand and reputation
- Lead and manage initiatives to attract and retain top and diverse talent through innovative and targeted marketing strategies by geography and role
- Oversee storytelling efforts that highlight ZS people, open roles, life at ZS and career advancement on ZS’s channels
- Oversee the global awards strategy to build ZS’s reputation as an industry leader and preferred employer
- Oversee the global social media content strategy and identify opportunities to amplify messaging with key influencers and target populations
- ** Global communication leadership**:

- Spearhead the development and execution of innovative storytelling and content amplification strategies to enhance ZS’s narrative across all channels
- Direct communication strategies for critical milestones such as acquisitions, firmwide investments and industry announcements
- Govern crisis communication frameworks to effectively manage and protect ZS's reputation
- ** Media and analyst relations**:

- Lead the strategic implementation of comprehensive media relations strategies that build ZS’s reputation, and generate substantial media coverage and meaningful speaking opportunities for our spokespeople
- Direct media relations efforts to foster brand coherence and share of voice across multiple channels and publications
- Create opportunities for ZS to be seen as a leader in the market, shortlisted in analyst reports more frequently and considered as the vendor of choice
- Drive efforts to increase share of voice and earn expanded and improved presence in analyst research
- ** Environmental, Social, and Governance (ESG)**:

- Oversee the alignment of global ESG communications with the corporate narrative, ESG strategy, ESG reporting and industry and region best practices
- ** Performance and insights**:

- Analyze and report on key performance indicators to provide actionable insights and measure the effectiveness of branding and communication strategies
- Stay informed on trends and best practices in brand marketing and communications and incorporate these into strategies to enhance brand presence and reputation

**Background/Experience**:

- Bachelor’s degree in marke