Associate Director, Hcp Prep Market Expansion

2 weeks ago

Foster City, United States Gilead Sciences Full time

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

We empower our leaders to step up, share ideas, listen, learn, and lead. We’re welcoming bright, diverse, and imaginative minds; we’re nurturing them to foster an environment of inclusion and growth where innovation is encouraged. We expect our people leaders to model that environment, and to focus on creating inclusion, developing talent, and enabling teams.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together.

**Job Description**:
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As an Associate Director, HCP Market Expansion you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. You will be responsible for:

- Support identification of future non-PrEP writing HCPs for market development and expansion, and develop a measurable, prioritized plan and strategic approach
- Lead insights generation of low PrEP writers and non-PrEP writers, and ensure Gilead as an organization deeply understands these new providers drivers and barriers to PrEP adoption
- Lead insight generation that will support providers who see cis-gender women, like OBGYNs, to adopt PrEP use
- Lead Development of Unbranded Campaign and Educational Content for US HCPs including but not limited to Imagery, Messaging/Content Development, Materials, Tactics, and Channel Mix
- Drive tactical planning and integration of unbranded campaign/educational content where appropriate
- Explore novel HCP channel development and partner with internal stakeholders to build appropriate systems and infrastructure (i.e. CRM)
- Responsible for contributing towards Launch Readiness Reviews, timing, coordination, and execution for HCP work (as appropriate)
- Partner closely with L4P and D4P brand leads to ensure there is appropriate synergy and separation between work
- Manage AOR to ensure on time and on budget delivery of strategy and tactics
- Partner closely with Reg, Legal, Medical, II&D, MM, Global, and PrEP HCP Marketing
- Partner with the greater Prevention Marketing Team to coordinate omnichannel engagement and implement HCP strategies and tactics
- Partner with Gilead Digital Strategy Operations (DSO) and Media and Creative Agency Partners to operationalize Quarterly Business Reviews (QBRs) to become more insightful and actionable
- Identify opportunities to pilot new ideas to reach and engage HCPs in innovative ways that drive business result
- Develop and deliver presentations to key internal stakeholders (HIV business unit, leadership team, sales teams) and external audiences

Basic Qualifications:
Bachelor's Degree and Ten Years’ Experience

OR

Masters' Degree and Eight Years’ Experience

OR

PhD and Two Years’ Experience

Preferred Qualifications:

- 8+ years of experience.
- Bachelor’s degree in marketing or related field.
- Previous experience in marketing research and/or pharmaceutical sales.
- Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
- Proven ability to work well as part of a team and in leading teams
- Strong desire and ability to work in a fast-paced and dynamic environment.
- MBA or other advanced business degree is desired.
- In-depth knowledge and experience in franchise-specific market is preferred.
- A minimum of 3 years in product marketing or advertising in the pharma/healthcare space is preferred.
- Experience with content management systems a plus.
- Managed Markets knowledge preferred
- Previous pharmaceutical/biotech or related field sales or sales management experience is preferred.

People Leader Accountabilities
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are

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