Social Media Manager

2 weeks ago

Baltimore, United States Baltimore Symphony Orchestra Full time

**Job Title**: Social Media Manager

**Department**: Marketing and Communications

**Reports To**: Director of Communications

**Status**: Exempt

**THE BALTIMORE SYMPHONY ORCHESTRA**

For over a century, the Baltimore Symphony Orchestra (BSO) has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. The orchestra is internationally renowned and locally admired for its innovation, performances, recordings, and educational outreach initiatives including OrchKids.  

**JOB SUMMARY**

The Social Media Manager is a writer, storyteller, and content creator for Baltimore Symphony Orchestra (BSO) to support the BSO productions for advertising and sales, as well as generating institutional stories that increase awareness and strengthen the positioning of the brand. The main aim of this role is to create content aligned to the Marketing and Communications/PR strategy and to produce content that illuminates, inspires, and entertains through content used across the social channels and platforms.

The Social Media Manager plays a pivotal role in shaping and executing our social media strategy across various platforms. This role is instrumental in expanding our online presence by growing and engaging our online community, sharing compelling stories about our brand, promoting our performances, nurturing sponsor relationships, and enhancing customer satisfaction. Must be a creative storyteller with multi-platform content creation skills able to create and implement strategies, performance-specific promotion, and on-going marketing programs to ensure optimum sales results.

This position works in partnership with the Content Specialist; direct support of the Growth Marketing VP and Communications Director; and cross-functionally with the organization, as well as corporate sponsorship coordination.

**RESPONSIBILITIES**
- Manage and oversee the BSO's official social media platforms, including Facebook, Twitter, Instagram, YouTube, TikTok, and LinkedIn, while staying abreast of other major platforms relevant to diverse communities (e.g., WeChat, KakaoTalk).
- Collaborate closely with the Marketing and Communications team to develop innovative ideas and campaigns that align with our season, performances, sponsors, and overall brand.
- Translate the BSO's overall mission and revenue objectives into actionable social media strategies and content plans, ensuring alignment with organizational goals.
- Plan and manage a content calendar with a forward-looking approach, ensuring content is scheduled well in advance while maintaining flexibility to accommodate spontaneous content creation in response to current events or relevant developments.
- Monitor, analyze, and measure the performance of social media content, leveraging insights to iterate and optimize strategies, and providing regular social performance reports.
- Foster the growth of the BSO's online community by actively engaging with followers, maintaining brand consistency, and facilitating meaningful conversations.
- Identify and engage with influencers whose values align with the BSO's brand and strategy to amplify messaging and reach new audiences.
- Establish and enforce social media guidelines and standards, conduct data analysis, and provide customer support as needed.
- Foster the growth of the BSO's online community by actively engaging with followers, maintaining brand consistency, and facilitating meaningful conversations.
- Translate the BSO's overall mission and revenue objectives into actionable social media strategies and content plans, ensuring alignment with organizational goals.
- Collaborate with various departments, including education and OrchKids, to develop content strategies that align with the BSO's overarching brand goals.
- Work collaboratively with strategic partners and sponsors to create compelling social media content that aligns with mutual objectives.
- Seize opportunities to leverage current trends and cultural moments for community relevance.
- Also manage the BSO's printed and digital publications, including the bimonthly program magazine _Overture_, overseeing production schedules and editorial processes in collaboration with external partners like Baltimore Magazine.
- Develop and maintain a Digital Asset Management system in conjunction with the Content Producer to ensure efficient access to and utilization of photography, video, and archival creative files.
- Event duty, evening hours, and travel to other markets as required.

**CORE COMPETENCIES**
- Ability to adapt story or content that will resonate with the audience on each channel.
- Proactive, resourceful, and curious about industry trends and audience’s interest.
- Organized multitasker with strong time management.
- Collaborative team player with stellar interpersonal skills.
- Proficiency in Adobe Creative Cloud, CapCut, ChatGPT, Canva and social media tools as well as other Artificial Intelligence tool

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