Social Media Manager

3 weeks ago

Baltimore, Maryland, United States Loyola University Maryland Full time

Position Title Social Media Manager
Job Category Administrator
Office/Department Marketing & Communications
Work Environment Hybrid
Location Timonium Campus
Staff Job Type Full-time
If Temporary or Visiting, Estimated End Date:
Position Summary and Duties
Loyola University Maryland's office of marketing and communications seeks a Social Media Manager to plan, implement, manage, and monitor Loyola's social media presence to increase brand awareness and support the University's priority goals of enrollment, retention, and engagement. Produce relevant content for various social media sites for targeted audiences. Identify channels, and maintain consistency of content for a positive on-line presence in line with mission, brand strategy, and goals. Advise University partners on best practices for social media use.

Plan, execute, and evaluate ongoing and sustainable strategy for social media communications to support the University's mission and brand strategy. Create and implement plans to engage target audiences, and retain their engagement with Loyola. Conduct social media audits and benchmarking; and identify and execute improvements to engage audiences. This includes social media content production for various social media sites, and requires an in-depth awareness of activities on campus to promote and cover programs, events and initiatives. Ensure all on-line venues are updated and maintained consistently. Establish goals and implementation calendars; and, integrate tactical activities in line with marketing and communications plans. Develop goals and strategies for each social media channel, to achieve desired outcomes.

Oversee, consult, and advise students and campus partners managing social media channels on behalf of the University and contributing to content production. This includes managing the Social Media Task Force, a cross-campus social media user group and training members of the University on proper use and best practices for social media. Develop, and communicate, social media guidelines to University partners. Serve as a social media subject matter expert and resource while working with other internal departments.

Collaborate with Marketing and Communications staff and University stakeholders to ensure social media communications are meeting University needs. Develop and implement changes to improve business results. Identify and track KPIs for each social media channel, in line with university priorities and goals. Review social media analytics. Monitor, track and analyze the performance of various Loyola social media outlet and initiatives. Report on social media growth and engagement. Generate reports to demonstrate effectiveness of social media strategy, and planned improvements.

Author stories to promote Loyola's students, faculty, events, and more for the University apos;s website. Collaborate with colleagues across campus, students and others, to generate content and campaigns incorporating kinetic text, snippets, photography, video and graphics to reach and engage desired audiences, and achieve objectives. Support University-wide crisis communications via social media platforms. Monitor social media discussions, disseminate information, correct misinformation, and undertake other duties as assigned to help protect the Loyola community and the institutions reputation.

Research and evaluate emerging social media platforms and make recommendations on whether and how we might adopt them. Ensure that Loyola takes full advantage of all relevant social media opportunities. Keep abreast of best practices and emerging social media outlets. Understand and research how various audiences are captivated by social media and how they best derive knowledge from social media. Continue to evaluate and improve upon social media practices at Loyola.
Required Qualifications
Bachelor's degree
3-5 years relevant work experience in communication, marketing, public relations, digital media, or related field
Substantial knowledge of established social media platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, TikTok, etc.) and emerging social media channels
Demonstrated awareness and experience in developing and managing content and campaigns for a dynamic brand
Exceptional communication skills
Demonstrated social photography and videography skills, including implementing audio, music, and graphics to media
Capable, creative self-starter and innovative thinker who can contribute and execute out-of-the-box ideas and strategies both in terms of use of social platforms and content for specific channels
Proven professional experience managing multiple social media sites and communities for higher education, business, political, or other organizations or brands—with measurable success
Preferred Qualifications
Experience collaborating with diverse constituents and stakeholders across an organization to achieve consistent brand messaging and a larger social media strategy
Experience with live streaming services and technology
Experience and skills with photography, photo editing, video production, and digital video editing
A strong understanding of Facebook's business manager platform
A strong understanding of the difference between organic and paid social activity and how to leverage them together
Experience working with social media dashboards and monitoring tools
Working knowledge of design software
Basic web design experience with HTML and CSS

Special Competencies
A passion for social media and its potential for authentic and compelling storytelling—and a desire to make an immediate impact
Relationship building within our community, among supporting content creators, and with key stakeholders and external audiences
Aptitude for visual storytelling and the ability to translate complex ideas and brand themes into digestible social media content
Ability to take initiative and to work effectively independently and collegially in a fast-paced, deadline-driven environment
Adeptness to respond rapidly, reprioritize workflow, and shift focus quickly as needed
Proficiency to perform work in a flexible and adaptable manner with superb professional judgment and discretion
Excellent organizational, interpersonal, and networking skills
Customer/community focus

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