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Marketing Strategy Director
4 months ago
The Marketing Strategy Director is responsible for the development of go-to-market plans across acquisition, engagement and retention objectives to support Personal Investor priorities. In this role, you will develop, optimize and execute on integrated marketing campaigns for specific initiatives that deepen audience’s engagement to drive marketing outcomes and contribute to business priorities. You will perform in-depth analysis of the audience journey and other relevant data to inform optimal engagement opportunities, defining activation tactics and the user experience map. The Marketing Strategy Director will lead with the audience perspective at the forefront and demonstrate data driven engagement solutions with the integration of channel, content and creative. With this audience perspective, you will define new marketing opportunities that span audience journeys to maximize impact and achieve marketing objectives.
You will collaborate with a cross-functional team (Product Marketing, Channel, Operations, Analytics, Creative) to translate your strategies to in-market executions, optimize campaigns, prioritize highest value opportunities, and demonstrate Marketing’s value to the business. While this is an individual contributor role, you will serve as a trusted advisor and internal marketing strategy expert to influence and ensure the right solution is developed by proactively communicating status, results, and learnings.
**Qualifications**
- 7-10 years in marketing strategy, product marketing, marketing consulting, or digital marketing
- Deep understanding of customer behavior and the development of customer engagement strategies, and general knowledge of marketing campaign execution
- Proven and consistent track record of producing results and strong passion for experimentation and data-driven insights
- Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples
- Strong experience working with cross-functional teams and consulting to internal business stakeholders
**Special Factors**
**Sponsorship**
Vanguard is not offering visa sponsorship for this position.
**About Vanguard**
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
**Inclusion Statement**
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
**How We Work**
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
