Director, Media Measurement and Campaign
3 weeks ago
This position will report to the Global Lead of Media Measurement, Optimization, and Site Analytics and will be instrumental in leading integrated media measurement at Pfizer across all brands. They will manage a team of 4 Sr. Managers, each assigned to a product vertical and work with agency partners to refine, deliver, and enhance media optimization programs at the brand level. This leader will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients. This person will partner closely with other members of the CMO as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and patient-first organization.
ROLE SUMMARY:
In this newly created role, the Director, Media Measurement and Campaign Optimization, will be a critical member of creating and building a new program, functionality, and capability within Pfizer. They must leverage strong cross-functional leadership abilities to collaborate effectively with several key business partners both internally and externally. Your newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. You'll collaborate with Strategy, Performance & agency leads on optimization reports, process improvements. In addition, this role will be the main point of contact for all external media measurement partners, such IQVIA, and Crossix, etc.
- Lead a team of dedicated Sr. Managers assigned to brand verticals to ensure media reporting and optimization programs are best in class.
- Architect our media measurement framework, introducing new standards to Pfizer, enterprise wide across both patient and provider campaigns.
- Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes.
- Partner with Commercial Analytics team to drive, inform, and translate insights from the MROI model into media mix decision-making.
- Collaborate with Media counterparts to provide key best practices for patient and provider optimization programs, while developing learning libraries for enterprise-wide performance driven recommendations.
- Partner closely with analytics 3rd party providers to design program, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey.
- Steward development of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groups.
RESPONSIBILITIES:
- Lead media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally.
- Oversee a team and agency partners, to ensure media measurement excellence and actionability aligned to improving media investment’s impact on customer and HCP impact.
- Develop deep understanding of Pfizer products and Therapeutic Area landscape, in an effort to orchestrate the optimal portfolio media and audience strategies.
- Leverage deep insights to consult cross-functional teams to provide recommendations on optimal media mix decisions that are designed to drive Marketing ROI
- Implement media measurement frameworks, templates, and best practices across all brands integrating into all tools and dashboards.
- Accountability for media performance and measurement with a focus on improving ROI.
- Drive best practices in translating website performance to the overall performance journey and understanding correlation to script lift.
- Serve as effective organization leader by influencing, managing, and driving action of the efforts of team members to do outstanding work.
- Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.
QUALIFICATIONS:
BASIC QUALIFICATIONS
- 10+ years Marketing or Media experience in a professional environment, with experience managing and building teams.
- BS Degree in Marketing or equivalent experience
- Understanding of data-driven media planning and buying approaches globally
- Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
- Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, neg
-
New York, New York, United States Pfizer Full timePfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary...
-
New York, New York, United States Pfizer Full timePfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary...
-
New York City, United States Pfizer Full timePfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary...
-
New York City, United States Pfizer Full timePfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary...
-
New York, United States Digitas Full timeJob Description For this role, you’ll be part of a Global team for one of our most dynamic and exciting clients at the agency. As an Associate Director, Media Measurement and Reporting, you will report directly into the Global Reporting and Analytics Lead for the account, as well as having a few direct reports (Manager and Analyst Level) on the...
-
New York, United States Digitas Full timeJob Description For this role, you’ll be part of a Global team for one of our most dynamic and exciting clients at the agency. As an Associate Director, Media Measurement and Reporting, you will report directly into the Global Reporting and Analytics Lead for the account, as well as having a few direct reports (Manager and Analyst Level) on the...
-
Associate Director, Measurement
2 weeks ago
New York, New York, United States Influencer Full timeROLE: Associate Director, Measurement & InsightsLOCATION: New York, US (Hybrid: 3 days in the office, 2 from home)Also open to candidates applying in Los Angeles, Chicago or AustinSALARY: Up to $100kWho are we?We are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity, data, and technology with a unique...
-
Associate Director, Measurement
3 weeks ago
New York, New York, United States Influencer Full timeROLE: Associate Director, Measurement & InsightsLOCATION: New York, US (Hybrid: 3 days in the office, 2 from home)Also open to candidates applying in Los Angeles, Chicago or AustinSALARY: Up to $100kWho are we?We are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity, data, and technology with a unique...
-
Associate Director, Measurement
3 weeks ago
New York, United States Influencer Inc Full timeROLE: Associate Director, Measurement & InsightsLOCATION: New York, US (Hybrid: 3 days in the office, 2 from home)Also open to candidates applying in Los Angeles, Chicago or AustinSALARY: Up to $100kWho are we?We are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity, data, and technology with a unique...
-
Associate Director, Measurement
3 weeks ago
New York, United States Influencer Full timeROLE: Associate Director, Measurement & InsightsLOCATION: New York, US (Hybrid: 3 days in the office, 2 from home)Also open to candidates applying in Los Angeles, Chicago or AustinSALARY: Up to $100kWho are we?We are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity, data, and technology with a unique...
-
Associate Director, Measurement
2 weeks ago
New York, United States Influencer Full timeROLE: Associate Director, Measurement & InsightsLOCATION: New York, US (Hybrid: 3 days in the office, 2 from home)Also open to candidates applying in Los Angeles, Chicago or AustinSALARY: Up to $100kWho are we?We are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity, data, and technology with a unique...
-
Associate Director, Measurement
3 weeks ago
New York, United States Influencer Full timeJob DescriptionJob DescriptionROLE: Associate Director, Measurement & InsightsLOCATION: New York, US (Hybrid: 3 days in the office, 2 from home)Also open to candidates applying in Los Angeles, Chicago or AustinSALARY: Up to $100kWho are we?We are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity, data,...
-
Campaign Manager, Paid Social
20 hours ago
New York, United States Publicis Media Full timeJob Description The role of the Hybrid Social Media Manager is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Hybrid Social Media Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results....
-
Campaign Manager
4 weeks ago
New York, United States Continuum Media Network, Inc. Full timeJob Type Full-timeDescriptionFull-timeSalary: 60K+Location: Denver Co.Who we are: Continuum Media is a national advertising platform specializing in providing solutions for brands to access and measure large sources of hard to reach television ad impressions. Headquartered in Denver with offices in New York City, Chicago, and the U.K., we are building a...
-
Campaign Manager
2 days ago
New York, United States Continuum Media Network, Inc. Full timeJob Type Full-timeDescriptionFull-timeSalary: 60K+Location: Denver Co.Who we are: Continuum Media is a national advertising platform specializing in providing solutions for brands to access and measure large sources of hard to reach television ad impressions. Headquartered in Denver with offices in New York City, Chicago, and the U.K., we are building a...
-
Associate Media Director
1 month ago
New York, United States Noble People Full timeWho we areWe are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern,...
-
Associate Media Director
1 month ago
New York, United States Noble People Full timeJob Description Who we are We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We...
-
Associate Media Director
2 weeks ago
New York, United States Noble People Full timeWho we areWe are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern,...
-
Associate Media Director
2 weeks ago
New York, United States Noble People Full timeJob Description Who we are We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We...
-
Associate Media Director
1 month ago
New York, United States Noble People LLC Full timeJob DescriptionJob DescriptionWho we areWe are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the...
