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Social Media Strategy Manager
1 month ago
Social Media Strategy Manager - Long Beach, CA
Intertrend Communications is a leading multicultural advertising and marketing communications agency that targets the Asian American community. We help brands make meaningful connections, build relationships, and win over new fans.
**Responsibilities**:
Develop long term and tactical social media strategies across the social media ecosystem, including Facebook, Instagram, Snap, Pinterest, TikTok, LInkedIn, Twitter, Wechat and more
Oversee the creation of engaging and relevant content tailored to each platform, ensuring brand consistency and adherence to best practices. Communicate ad creative needs to in-house design team
Manage the editorial strategy, calendar, and publishing for Intertrend’s owned and sponsored content
Manage all aspects of paid social media campaigns, including budget allocation, targeting, ad creative development, and performance tracking.
Coordinate and execute all content capture on set during client shoots and live agency-led events
Utilize analytics tools to monitor, measure, and report on the performance of social media campaigns, providing insights and recommendations for optimization.
Stay abreast of industry trends, platform updates, and best practices to continuously improve social media strategies and tactics.
Act as a resource for social media expertise for the client and internal accounts team
Oversee the training and provide QA for the Social Specialist
In conjunction with the Social Specialist, communicate with followers, respond to queries in a timely manner, and monitor customer reviews
Provide campaign analysis, and social listening reports to media team when requested (e.g., Google Analytics, Facebook Insights, Sprout Social etc
**Desired Skills and Experience**:
5-7 years experience of digital / multi-platform content creation and social media management experience
Deep knowledge of TikTok, Instagram, Facebook, YouTube, Pinterest, X, wechat and emerging platforms (plus how best to utilize them), digital content marketing toolsets and performance marketing, algorithms, and best practices.
Knowledge on Paid Social Programmatic a plus
Experience with creative tools such as CapCut, Canva and the Adobe Creative Suite.
Ability to build and foster strong relationships with internal stakeholders and external partners
Ability to confidently present, actively listen, and champion ideas
Proven success in managing budgets, scopes, tight timelines and production
Demonstrated ability to lead and provide mentorship to junior team members, fostering professional growth, and developing a positive and engaging work culture.
Proven track record of developing and executing successful social media campaigns that drive engagement, growth, and conversions.
Must have an interest in multicultural marketing/audiences and/or Asian American audience/culture/segment.
Creative thinker with a data-driven approach to decision-making.
**WHAT’S IT LIKE WORKING AT INTERTREND**:
Work with fun loving yet hard working individuals We’re a team not just as an agency, but also as a dragon boat race team, community volunteer team, LGBTQ marching team and much much more
Got a furry friend at home that you’ll miss? Bring them to work with you We have multiple four-legged ambassadors at our offices to welcome you both.
Want to give back to the community? Intertrend is not just about making a profit, we are also here to make a difference Join us on our various volunteering programs and opportunities. Be an agent of change
Like to branch out to different tasks to learn and grow? There’s always projects on hand seeking volunteers, you can always seek out challenges that’ll help shape you
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