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Digital Marketing/operations Manager

4 months ago

Boston, United States Merchant Resource Group Full time

**Job Description: Digital Marketing/Operations Manager**

**Company**: Persistent.id
**Location**: Lexington, MA & Boston, MA locations
**Employment Type**: Contractor; Part-time with potential to grow into a full-time role

**About Us**:
Persistent.id is a leading digital marketing and technology agency specializing in ad tech and mar tech product suites. We are a dynamic sales organization dedicated to providing innovative solutions that drive measurable results for our clients. Our team is passionate about leveraging technology to optimize marketing strategies and achieve business goals.

**Job Summary**:
**Key Responsibilities**
- **Marketing Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions.
- Manage and optimize websites using WordPress, WooCommerce, Shopify, and more, ensuring they are user-friendly, visually appealing, and up-to-date.
- Utilize analytics tools to measure and report on the effectiveness of marketing campaigns and optimize based on data-driven insights.
- Manage paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
- Stay current with the latest trends and best practices in digital marketing, ad tech, and mar tech.
- Collaborate with the sales team to align marketing strategies with business objectives and sales goals.
- Coordinate with external vendors and partners to execute marketing initiatives.
- **Operations Responsibilities**:

- Oversee and streamline daily operations to ensure efficiency and effectiveness.
- Coordinate with various departments to ensure seamless workflow and communication.
- Manage and optimize operational processes to enhance productivity.
- Serve as the primary point of contact for customers, ensuring their needs are met and expectations exceeded.
- Develop and maintain strong relationships with customers to understand their business objectives and provide tailored solutions.
- Handle customer inquiries, issues, and escalations in a professional and timely manner.
- Lead, mentor, and manage a team of professionals, providing guidance and support to ensure high performance.
- Delegate tasks effectively, ensuring the right team members are assigned to the right projects.
- Foster a collaborative and positive work environment, encouraging teamwork and continuous improvement.

**Required Skills and Qualifications**:

- Proven experience as a Digital Marketing Manager or similar role in a digital marketing agency or technology company.
- Proficiency in WordPress, WooCommerce, Shopify and other web platforms, including website design and content management.
- Experience with SEO, SEM, PPC, and social media marketing.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative mindset with the ability to develop compelling marketing content and campaigns.
- Knowledge of marketing automation tools and CRM systems.
- Minimum of 3 years of experience in digital marketing, with a strong understanding of ad tech and mar tech products.
- Proven experience in managing operations and leading teams in a dynamic environment.

**Preferred Skills**:

- Experience with ad tech and mar tech products and platforms.
- Familiarity with graphic design tools such as Adobe Creative Suite.
- Understanding of HTML/CSS for basic website updates.

**Benefits**:

- Competitive salary and performance-based bonuses.
- Opportunities for professional development and growth.
- Collaborative and innovative work environment.

**How to Apply**:

- Persistent.id is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees._

**Job Types**: Part-time, Contract

Pay: $28.00 - $40.00 per hour

Expected hours: 15 - 32 per week

**Experience**:

- Digital marketing: 2 years (required)

**Location**:

- Boston, MA (required)

Work Location: In person