Director, Brand

4 weeks ago

Houston, United States Empower Pharmacy Full time

Position Summary:
As the Director of Brand & Creative at Empower, your role is pivotal in shaping and driving the future vision of our brand's global identity and its creative benchmarks. You are tasked with the exhilarating challenge of transforming our brand narrative, visual identity, and creative frontiers. Your strategic acumen will carve out a unique position for our brand in a competitive market, ensuring it not only resonates but also captivates our audience worldwide.

In your key leadership position, reporting directly to the Vice President of Brand & Communications, you will blend visionary brand management with dynamic creative direction. You are at the helm of working with and building out a diverse and talented team, comprising both internal members and external partners. Together, you will craft cutting-edge brand strategies that are cohesive and resonate across all platforms and initiatives.

Your influence will permeate the organization, igniting creative intelligence and cultivating an environment where groundbreaking ideas are born and thrive. This role is crucial in setting the stage for our brand to not just participate but lead in inspiring, engaging, and making an indelible impact on the healthcare community and beyond.

Duties and Responsibilities:

- Architects and executes visionary brand and creative strategies that elevate our brand presence and engagement worldwide.
- Champions brand consistency, oversees the development and guardianship of brand guidelines across all touchpoints and mediums.
- Cultivates cross-functional partnerships to ensure brand and creative alignment in all corporate initiatives, from marketing campaigns to product innovation.
- Spearheads the creative process, from ideation to execution, driving the creation of compelling content and designs that advance our brand story.
- Navigates and leverages market trends and consumer insights to steer brand and creative development, ensuring relevance and impact.
- Implements metrics-driven strategies to evaluate and elevate the effectiveness of brand and creative initiatives, fostering a culture of continuous improvement.
- Serve as a brand ambassador, articulating and advocating for the brand vision both internally and in the broader industry.
- Leads, mentors, and expands a dynamic team of creative professionals, fostering a culture of creativity, collaboration, and professional growth.
- Partners with department leadership to evaluate headcount needs.
- Stays abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation.
- Performs other duties as assigned.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the work day and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

Knowledge and Skills:

- Demonstrated success in building and leading high-performing creative teams.
- Exceptional ability in brand storytelling, visual narrative, and strategic content creation.
- Expertise in leveraging market insights and trends to drive creative innovation and brand growth.
- Mastery of creative processes and digital tools, with a strong portfolio showcasing strategic brand development projects.
- Leadership with a proven track record of cross-functional partnership and influence.
- Strategic and analytical thinker with a passion for excellence in creative execution.

**Key Competencies**
- Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
- Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
- Resourcefulness: Secures and deploys resources effectively and efficiently.
- Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
- Ensures Accountability: Holds self and other accountable to meet commitment.
- Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
- Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

- Bachelor’s degree in Marketing, Communications, Design, or a related field. Master’s deg

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