Marketing Manager
5 days ago
Overview:
**NOTE: This role is based on-site at our Home Office in El Dorado, Arkansas.**
**Some benefits for this role include**:
- 401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)
- Annual STI (Short-Term Incentive/Bonus) based on company performance
- Health, Dental, Vision insurance
- Company-paid Life Insurance, with supplemental insurance options available
**Responsibilities**:
- Under the leadership of the Director, Marketing Activation, operationalizes annual marketing plan and develop Sales Period-level strategies for the go-to-market
- Partners with senior Marketing leadership team, Brand & Category Marketing peers, Loyalty, Food & Beverage, Center Store Merchandising, and other partners to ensure projects are well orchestrated and executed
- Successfully deploys a comprehensive marketing plan - annually and by Sales Period - involving and/or informing cross-functional partners as necessary
- Manages agency of record (AOR) day-to-day, signage agency, and sponsorship partners, developing clear process, and communication
- Leads content marketing development for Enterprise including social channels
- Effectively packages and communicates results for Marketing Activation leadership
- Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
- Advocates for Marketing Activation function across specific brands and cross-Enterprise by developing strong internal relationships
Qualifications:
- 5+ years of experience in Marketing, Business, or related field (Master’s preferred)
- Omnichannel marketing experience (brick-and-mortar, digital, mobile)
- Partnership skills, with ability to influence cross-functional teams
- Analytical mindset and data-driven decision-making
- Excellent written and verbal communication skills
- Strong presenter, able to convey a story as well as present and defend a pitch
- Meticulous and highly organized with strong project management capabilities
- Advanced Excel and PowerPoint skills required
- Proactive with a self-starter mentality, strong collaborator and collaborative nature
- Strong curiosity and eagerness to learn, demonstrates a growth-mindset
- Ability to adapt with shifting priorities and comfortable with ambiguity
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