Associate Manager, Global Brand Marketing
5 days ago
**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Opportunity**:
The Associate Manager, Global Brand Marketing will be working on the Monster High Global Brand Team to deliver product marketing strategies that will maximize an older girl consumer base. Working alongside the Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will ensure that the brand has exceptional product strategies and marketing support, leading global business reporting and analysis, and creating unique and strategic assets that can be maximized at retail and on ecommerce.
Monster High is an older girl-targeted fashion doll brand built on fostering a more inclusive world where everyone is free to be their authentic self. Monster High is the #4 Fashion Doll brand globally, fastest growing doll brand globally and #3 Fashion Doll brand in the US. From award-winning content to collector drops that sell out in minutes to fandom driving character launches and break frame new reveals, this brand is making a category impact across kids and adult fans.
**What Your Impact Will Be**:
- Ensure all product marketing projects are supported by business strategy, objectives and insights
- Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
- Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
- Create unique retailer exclusive products and campaigns
- Communicate regularly with regional teams and lines of business to ensure needs are being met
- Present with confidence to drive brand strategy and products
- Brief and develop marketing assets
- Help develop global marketing campaigns for portfolio of products
- Monitor key trends, brands and competitors’ performance in all markets
- Lead global business reporting and analysis
- Work with other Mattel Global Brand teams to share plans and ‘best practices’
- Act as point of contact for brand inquiries and dissemination of brand information and assets
**What We’re Looking For**:
- 5+ years (2 years with MBA) experience in marketing, preferably in product development
- Experience with company/product/marketing that is rooted in consumer trends
- Thorough understanding of marketing mix and KPIs
- Experience analyzing data and managing financials
- Ability to synthesize data and pull insights to create recommendations
- Strong skills presenting in front of large groups
- Highly organized, independent and detail oriented with strong follow up skills
- Strong time management, planning and project execution skills
- Excellent written and verbal communication skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
The annual base salary range for this position is between $115,000 and $125,000.
**How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
**Our Approach to Flexible Work**:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for momen
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