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Healthcare Marketing Manager
4 months ago
About Us
Essen Health Care is a growing community network that provides high quality, compassionate, and accessible medical care to some of the most vulnerable and under-served residents of New York State. Guided by an Integrated Delivery System model of care, Essen is comprised of five clinical divisions offering services in primary & specialty offices, urgent care, and nursing homes, as well as house calls for home bound patients; all clinical services are also offered via telehealth. Our Care Management division supports patient-centered care through care coordination, complex care management and helping address health-related social needs.
Founded in 1999, Essen provides care in all five boroughs of New York City, with a primary focus in the Bronx.
Marketing Manager
Essen Health Care is looking for a Marketing Manager to take ownership of our digital marketing operations and channel management. In this role, you will support the execution of outbound marketing campaigns, manage our marketing calendar and projects, maintain our marketing tools and tech stack, and collaborate with various stakeholders. Your expertise in digital marketing will be instrumental in recommending ways to maximize the value and effectiveness of our digital channels.
What You'll Do
- Own the marketing calendar and ensure the timely execution of campaigns, coordinating with cross-functional teams to meet deadlines.
- Maintain and optimize our marketing tools and tech stack, ensuring they are up-to-date, effectively integrated, and that we are taking advantage of automation capabilities.
- Monitor and analyze digital marketing metrics across our website and marketing campaigns, deliver KPI reporting, and provide actionable insights to enhance campaign performance.
- Work with agency partners and other vendors to develop and execute new digital marketing campaigns to support business needs.
- Implement website updates, landing page optimizations, and user experience enhancements to drive engagement and goal conversion on our marketing site.
- Maintains current knowledge of trends and developments in online marketing.
- Remain flexible to accommodate additional tasks as directed by supervisors.
What We’re Looking For
- 3-5 years of experience in digital marketing at an Agency or Client side.
- Experience managing end-to-end marketing campaigns.
- Strong project management skills and ability to work proactively.
- Ability to understand translate business needs into KPIs that can be measured and reported on.
Nice To Have
- Healthcare marketing experience.
- Worked with Salesforce / Marketing Cloud Intelligence
- Expertise in taking a single topic/idea/theme and running relevant campaigns across a variety of marketing channels.
- Familiarity with SEO and content marketing best
Pay: $65,000.00 - $90,000.00 per year
**Benefits**:
- Dental insurance
- Health insurance
- Paid time off
Ability to Relocate:
- Bronx, NY: Relocate before starting work (required)
Work Location: In person
