Field Sales Manager

1 week ago

Hartford, United States Integrity Marketing Group Full time

**About GarityAdvantage**

GarityAdvantage is an independent marketing organization that specializes in the senior market — namely, Medicare products. The firm proudly serves as a key intermediary between insurance carriers and a network of independent sales agents. GarityAdvantage has built a significant presence in the Northeast and Mid-Atlantic regions and is rapidly expanding into new markets across the country. In business since 1970, GarityAdvantage today serves more than 250,000 Americans annually. Garity Advantage is based in Norwell, Massachusetts.

**Job Summary**

In collaboration with the Garity Account teams and Carriers, this role is dedicated to cultivating new sales prospects for our Medicare Insurance agents and brokers. A significant portion of the role, approximately 80%, involves fieldwork, liaising with local carrier representatives, and agents/agencies to devise and bolster marketing initiatives that attract new prospects and stimulate business growth.

This role encompasses a wide range of activities including, but not limited to, community engagement, exploring opportunities in senior housing/centers, provider marketing, retail opportunities, and supporting health fairs. The role also involves conducting in-field training events, participating in carrier activities, and any other strategies that can effectively connect agents with potential opportunities. The ultimate goal is to create a robust network that fosters business development and growth.

**Primary Responsibilities**:

- Plan and complete field marketing campaigns across multiple states
- Seek out community engagement activities, community events, senior-related organizations/facilities, provider and retail marketing opportunities
- Source and develop relationships with a wide variety of health-related and community-based organizations
- Negotiate opportunities with each new relationship that delivers lead generating activities for agents
- Develop robust knowledge of all carriers/plans in the markets served
- Build/maintain strong relationships with all carrier reps in territory
- Organize local agent recruiting events to promote the community activities available to agents working our agency
- Work closely with the local community influencers to cultivate relationships and meaningful engagement with community organizations.
- Coordinate needs for event and sponsorship participation (payment, staffing, logistics, materials, etc.)
- Monitor industry trends and competitor activities
- Report weekly/monthly on the status of field marketing activities
- Track community engagement metrics/Document and share lead/customer intelligence with sales leadership
- Consistently travel within territory
- Maintain/update CRM system to ensure agent records are up to date
- Willingness to leverage social media and other tools to develop and manage new agent leads

**Primary Skills & Requirements**:

- ** Interpersonal Skills**: Excellent interpersonal skills are required, with a comfort level in networking and face-to-face interactions. An outgoing personality that can foster strong professional relationships is a must.
- ** Independence & Initiative**: The ability to work independently and take the initiative is crucial.
- ** Time & Stress Management**: Excellent time management and stress management skills are necessary.
- ** Critical Thinking**: Strong critical thinking and problem-solving skills are essential.
- ** Sales Orientation**: A sales-oriented mindset with a hunter mentality is required.
- ** Organizational Skills**: Strong follow-up skills, along with being organized and detail-oriented, are important.
- ** Motivation**: A strong motivation to make money is needed.
- ** Technical Proficiency**: Proficient use of Outlook, Excel, PowerPoint, GoToMeeting, and CRM tools is required.
- ** Experience**: Sales experience is preferred. Knowledge or experience in Medicare is preferred but not required.

**About Integrity**

**Integrity** is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. **Integrity** is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

**Integrity** offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first At** Integrity,** you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family pe

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