Director, Marketing

4 weeks ago

Philadelphia, United States Genesis HealthCare Full time

Healthcare is evolving. Patients and their families expect more from healthcare centers and team members - they expect a well-evaluated, personalized quality of service that meets them where they are. They expect skilled practitioners and experts that push the boundaries of ordinary service to excellence in care. This is a new era of skilled nursing and long-term care - one that empowers and nurtures, leads with compassion, and leaves a lasting impression.

We know that we can only accomplish this if we have passionate healthcare providers and skilled experts in our centers, close to the patients themselves, and connected to their outcomes. Join our diverse team of passionate healthcare providers working to create vitality for life.

We're currently seeking a Director, Marketing & Admissions, to join our extraordinary team.
- Are you keen to build relationships that drive opportunities for new business growth?
- Do you thrive in a collaborative setting in which your shared goal is to convert referrals to admissions?
- Do you enjoy leading and inspiring teams to deliver excellence in customer experience processes that allow patients to know why they should select our facility?
- Are you curious and eager to understand the competitive landscape to learn how you can improve?

If you answered yes to these questions, then WE WOULD LOVE TO HEAR FROM YOU

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here's a brief overview of the responsibilities and core impact this role will make:

- Referral Generation & Management
- Competitive Landscape Analysis
- Community Engagement & Brand Management
- Territory Management and Admissions
- Benefits Verifications
- Leadership and Team Building

Benefits & Perks:
In addition to the chance to work with a world-class team and cutting-edge technology to help provide world-class skilled nursing and patient care, our employees also enjoy competitive benefits such as generous time off plans, parental leave opportunities, competitive compensation plans, and more. We invest in employee development at all levels and are proud to offer an environment in which our company culture is driven by shared values and meaningful accountability.

For our leaders, we offer intentional development opportunities in the areas that matter most through a purposeful leadership learning pathway that includes group cohort learnings, 1:1 coaching, and self-guided activations.

We are an equal opportunity employer.

**Requirements**:
Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred. Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Compensation: $65-$75K

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