Communications Specialist

3 weeks ago

Palmetto Bay, United States Be Strong International Full time

**Job Summary**: Communications Specialist works closely with the Senior Marketing & Communications Executive, CEO, Program and Business Development Managers, Executive Team members, Digital Marketing Specialist and Special Projects Specialist. This position will promote a positive public image and manage the dissemination of information, especially brand messaging, aligned with our communication pillars and branding structure. They will create and maintain communications that lead to a positive public and internal perception.

**Experience and Education**:Typically possesses a bachelor’s or master’s degree in communications, marketing, public relations, advertising, or relevant field.

**Reports to**:Reports to the Senior Marketing & Communications Executive.

**Competencies**:Excellent oral and written communication skills, and strong editing skills. Experience in public relations, community relations and/or public speaking. Experience in social media management and content creation. Graphic design working knowledge is preferred.

**Responsibilities**:
**Public Relations**:

- Cultivate and maintain relationships with media outlets.
- Develop and distribute press materials for media outlets, including but not limited to press releases, advisories, images, pitch letters, case studies, feature articles, and trend stories.
- Arrange press conferences, interviews, and other media and event appearances.
- Craft events notices, blogs.
- Provide specialized, researched writing, such as speeches, for target audiences.
- Track, evaluate, and share results of PR efforts.

**Social Media**:

- Create social media content (photos, videos, reels, posts and/or stories) for all platforms that appeal to the target audiences.
- Create and maintain a social media calendar.
- Generate analytic reports on a monthly basis.
- Create the messaging for special audio/video projects.
- Evaluate public opinion of clients through surveys, polls, and social media listening.
- Monitor and manage comments and reviews in all platforms.

**Branding**:

- Ensure that the organization’s branding is maintained throughout all written, audio and visual communications.

**Events**:

- Handles logistics of marketing and communications to support events, in collaboration with the Senior Marketing & Communications Executive and the Digital Marketing Specialist.
- Assists in annual fundraising events.

**Marketing activities**:

- Assist with production of the annual report and program brochures.
- Assist in marketing support for specific programs.
- Assist in graphic design for flyers, posts and brochures.
- Evaluate advertising and promotional programs to ensure they align with PR goals.
- Handle the marketing and communications initiatives to support specific programs.
- Complete any required training and/or assigned tasks before the deadline (as provided by the onboarding process or your direct supervisor upon hire
- Other duties as assigned.

**Required Qualifications**:

- English language is required (can read, write and speak fluently).
- Bachelor’s degree in a marketing/communications discipline, such as Journalism, Public Relations, Marketing, Mass Communications, or a related field.
- Minimum five years’ experience in any of the following functions: public relations, digital marketing, news writing and reporting, and/or community relations.
- Minimum three years in corporate social media management and content creation.
- Thorough understanding of social media platforms, and its technical requirements (trends, file formats, photo resizing, tagging, new technology etc.).
- Command of various writing styles to inform, persuade and educate diverse audiences.
- Familiarity with online marketing strategies and skills, including Search Engine Optimization (SEO).
- Proactiveness, initiative, and strong organizational skills.
- Strong problem-solving and critical thinking skills.
- Excellent written and verbal communication skills.
- Deadline and detail-oriented with the ability to work independently or with a team.
- Possess graphic design skills in Canva or any other design software.
- Possess video creation/editing skills (required).

**Preferred Experience and Skills**:

- Solid understanding of project management principles.
- Bi-Lingual (Spanish or Creole).
- Experience in media management, writing press releases, alerts, notices.
- Established media contacts.
- Proficiency in computer skills such as Microsoft Office: Word, PowerPoint, Outlook.
- Experience creating flyers, postcards, logos using Photoshop, Adobe Illustrator and/or others.
- Working knowledge of photo and video-editing software.
- Photography experience as it relates to social media is highly encouraged/required.
- Outstanding organizational and planning abilities.
- Leadership skills with the ability to work with other team members.
- Passionate about Marketing and Communications.
- Committed to excellence.

**Essential Duties and Responsibilities**:

- May hav

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