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Marketing and Communications Specialist
3 months ago
**Do you **love everything about marketing? **Then this job is for you It includes opportunities to be visionary and creative as well as tactical and focused. It includes all platforms so you can have fun in multiple media environments Do you like to write? Great It includes that as well. Don't let the title fool you. YOU will be in charge of marketing for our school from beginning to end
Read on if we've caught your attention
- **Overview**:_
The Marketing Communications Coordinator is responsible for executing a comprehensive marketing and communications strategy that promotes the vision and mission of St. Joan Antida High School (SJA) to internal and external audiences, providing direct support to the Admissions, Academic, and Development departments. Specifically, the Marketing Communications
Coordinator will oversee creative design for the school as well as execute all communication and marketing campaigns. The Marketing Communications Coordinator will serve as the primary content creator for internal and external print and electronic communications, manage marketing campaigns
(including social media platforms) and oversee the school website while ensuring all messaging consistently follows brand standards. This position functions as a one-person department to provide agency support to all other functional areas.
- **Major Duties and Responsibilities**:_
- Marketing & Design Work (50%):_
- Create, develop and manage current marketing campaigns including monitoring through data the effectiveness of each campaign.
- Manage updates to the school website, ensuring new and consistent information is posted regularly. Will work to ensure the website is consistently meeting Search Engine Optimization (SEO) standards. Write content and make the site responsive to technology-savvy public, potential students, and donors. Manages the school/events calendar for the website.
- Assist with the management of the school’s social media platforms, ensuring content is created and posted regularly. Will create an annual social media calendar with scheduled postings and advertisements.
- Analyze marketing data collected regularly from the SJA website, social media, and online advertisements. Provide regular progress reports and recommendations to aid Leadership Team in determining marketing decisions.
- Increase SJA followers, likes, and overall school presence on social media platforms.
- Maintain a brand identity guide for the organization and help ensure brand standards are followed for all internal and external materials.
- Edit all published content from Admissions, Academics, and Development departments.
- Serve as the lead for designing and producing videos, images, advertisements, and other digital marketing efforts.
- Create print ads, radio spots, and other creative content for advertising needs.
- Help coordinate photography of key events and daily activities throughout the school year for use in publications on website and on social media platforms.
- Work with the Development department to ensure special event recognition and levels of sponsorship are acknowledged.
- Manage relationships with outside marketing-related vendors or contacts (designers, printers, etc.) for the organization.
- Stay current on emerging graphic technologies and marketing design trends.
- Communications (40%): _
- Draft copy and coordinate production as project manager for school’s weekly and monthly communications.
- Manage consistent messaging internally to provide brand uniformity within SJA.
- Collaborate with Associate Director of Development to create copy and design work for special event collateral (Auction, NUN RUN, Spaghetti with the Sisters); select donor appeal pieces and other printed communications.
- Collaborate with Director of Admissions and Enrollment to create copy and design work for admission events and recruitment pieces.
- Assist school leadership in building non-traditional marketing strategies to increase brand awareness in the Milwaukee community in addition to generating student enrollment leads.
- Assist in creating materials used for development proposals, presentation materials, and reports.
- Create, coordinate and post the organization’s social media to support recruitment events and program campaigns.
- Work with the Development department and President to develop media contacts to assist with sharing the SJA story.
- Assist with the creation and distribution of press releases and media alerts.
- Monitor and track media coverage and social media activity about SJA (outside of SJA’s social media platforms).
- Administration (10%):_
- Plan print production calendar to strategize/maximize cost-saving opportunities.
- Coordinate printing and mailing services for all direct mail and large printing projects.
- Work with Development and Admissions departments to create school-wide e-Communications and social media calendar.
This position will serve as an SJA staff member on the Marketing Committe
