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Marketing Manager

4 months ago

East Windsor, United States Geisslers Supermarket Inc Full time

**Position: Marketing Manager**

**Reports to: The President & CEO**

**Salary based on experience: $80k - $100K**

**Benefits Offered**: Medical, Dental, STD, LTD, Life Insurance, Supplemental Insurance, 401K, Paid Time Off, Paid Sick Days, Paid Holidays.

**Geissler's Supermarket is proud to be an Equal Employment Opportunity and Affirmative Action employer. **We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

**Summary**:
The Marketing Manager manages the projects and execution of marketing programs, campaigns, and strategies for all services and products for Geissler's Supermarkets. This position will report to the President & CEO.

**Essential Responsibilities**:

- Develop and implement Geissler’s marketing and advertising campaigns.
- Ensue consistent brand strategy across all platforms online and in-store.
- Build and manage the advertising and marketing budgets.
- Allocate budget across digital, print and media platforms.
- Oversee the marketing department and lead projects from beginning to end.
- Develop signage and communication strategies for in-store programs.
- Conduct general market research to keep abreast of trends and competitor’s marketing movements.
- Identify customer trends and adjust marketing plans.
- Make recommendations to Sales and Procurement teams.
- Develop promotions along with advertising partners.
- Coordinate and manage and participate in promotional events and activities online and in store.
- Responsible for producing effective content for the company’s online presence.
- Meet with marketing partners and vendors to sell in promotional programs.
- Analyze metrics and store sales numbers in comparison to the marketing budget to determine the most effective marketing campaigns across channels.
- Collaborate with the leadership team to make high-level decisions regarding the budget and direction of the company.
- Communicate advertising and marketing campaigns to the Sales & Procurement team, update on effectiveness, and review changes to maximize sales goals.
- Build and manage the customer acquisition and loyalty strategy and oversee execution.
- Create ad hoc video and audio for social media content.
- Performs other duties as requested or assigned.

**Qualifications**:

- Bachelor’s degree in business administration, marketing, communication, or relevant field.
- Proven skills with marketing, advertising campaigns and effective brand strategy.
- Able to maintain business confidentiality at all times.
- Familiarity with customer loyalty and CRM marketing systems
- Experience leading a marketing team.
- Analytical and creative thinking.
- Excellent communication and interpersonal skills.
- Comfortable being in front of a camera and speaking to an audience.
- Thorough knowledge of web analytics.
- Customer-oriented approach with aptitude.
- Ability to multitask and possess practical time management skills.
- Ability to work across several teams.
- Ability to travel to store locations and collaborate with store personnel.
- Must be able to lift or move up to 20 lbs.