![Wild Earth](https://media.trabajo.org/img/noimg.jpg)
Digital Performance Marketing Manager
2 weeks ago
**Join Wild Earth: A Leader in Plant-Based Dog Nutrition**
At Wild Earth, we're more than the largest U.S. producer of plant-based, cruelty-free dog food; we're pioneers in pet nutrition. Utilizing cutting-edge science and technology, we craft products that are not only cruelty-free but also have a mínimal environmental footprint. As a rapidly expanding direct-to-consumer (DTC) brand, our mission is to revolutionize pet care and lessen our ecological impact.
The Digital Performance Marketing Manager will be a key member of our leadership team, responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement, and revenue growth.
Reporting directly to the COO this role will require a deep understanding of ecommerce, digital property management, digital marketing, data analytics, and team leadership.
**Responsibilities**
- Website Strategy and Management: develop and implement a comprehensive website and content strategy that aligns with business objectives. Oversee management, maintenance, and continuous improvement of our web properties to ensure optimal performance, functionality, and security.
- Cross-functional Collaboration: collaborate with other departments (like our retail team) to align website and digital marketing strategies with overall business objectives.
- Data Analysis and Insights: Utilize data analytics tools to understand website performance, user behavior and sales data. Develop and monitor KPIs to measure and optimize effectiveness.
**Requirements**:
- Bachelor's degree in marketing, business, related field or equivalent experience.
- Proven track record of at least 5 years in website management and/or digital marketing.
- Experience with Shopify ecommerce platforms, website design and user experience optimization.
- Exceptional leadership and team management skills
**Benefits**:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Hybrid in office Tuesday through Thursday, remote Monday and Friday
- Full time position
**Experience**:
- B2C E-commerce: 5 years (required)
**Location**:
- Durham, NC (required)
Work Location: Hybrid remote in Durham, NC
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