Market Marketing Printer Hardware Portfolio

2 months ago


San Diego, United States Hewlett Packard Full time

**Description**:
This role manages the go-to-market communication strategy development and implementation for HP’s consumer printer hardware in North America (US/CA) through all routes-to-market in owned, earned, and paid assets.**Responsibilities include**:Marketing Communication Strategy and Planning**
- Develop communication strategies for new product launches and portfolio initiatives to deliver the business objectives within the North American market landscape; collaborate and gain consensus with cross-functional teams; share with other marketing disciplines to inform the development of campaigns and assets
- Manage, deploy, and optimize marketing assets to support business objectives, including creative development with agencies, message and concept testing, publishing, measurement and optimization

**Product Launch and Route to Market Readiness**:

- Content adaptation & origination
- Content development for owned and earned assets
- Guidance for E-tail, Retail, and campaign assets
- Sell-in materials support for sales and channel marketing
- Cross-functional collaboration and deployment

**Ongoing Portfolio Management and Support**:

- Subject matter expert in assigned portfolio, audience segments, customer journey, and consumer insights
- Optimization of owned assets to increase effectiveness
- Responsive planning to close forecast gaps with marketing activities

**Knowledge & Skills**:

- Understanding of marketing principles, practices, tactics, and consumer journeys
- Knowledge of digital marketing platforms (media, social, e-commerce)
- Creative development and agency management
- Understanding of RTM, customer channels, reseller co-marketing
- Research and testing experience a plus

**Education & Experience**:

- Bachelor's Degree or equivalent
- 5+ years of work experience in related field



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