Manager, Digital Marketing
3 weeks ago
**Company Description** CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**Job Description** The Opportunity**:
**What Your Impact Will Be**:
- Build and present annual YouTube audience and multi-platform programming strategies for Mattel brand portfolio for assigned categories of business.
- Represent IMC in cross-functional marketing stakeholder meetings to obtain consensus on development of annual, multi-year plans.
- Represent Strategy team in meetings as needed with performance, insights as it relates to multi-year programming or audience strategies.
- Partner with marketing creative to inform optimal creative strategy, best practices for annual plans.
- Partner with marketing Account Management to communicate and obtain buy-in for strategies to cross-functional partners.
- Hand-off strategy to “Execution” Strategists and Publishing for execution against assigned goals.
- Perform and present independent analysis of competitor, audience, platform, and creative updates across broad OTT ecosystem.
- Build partnerships with Mattel content teams (Mattel TV, Films, etc) to ensure strategies reflect full content calendar, find opportunities to support further, and remove structural inefficiencies.
- Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics).
- Develop and lead presentations about content expectations, performance, and audience insights, surfacing key learnings to internal partners that provide recommendations for creative and brand development, ensuring Mattel remains an industry leader in Kids Entertainment
- Bi-annual alignment with legal to ensure platform strategy adheres to S&P, legal guidelines.
**Qualifications** What We’re Looking For**:
- BA/BS degree or equivalent years of industry experience.
- 8+ years experience in digital marketing, brand marketing, content strategy and/or digital analytics.
- Experience in the consumer internet and media industries, specifically YouTube content distribution landscape.
- Google Analytics, YouTube Analytics (including CID) and Tubular Analytics experience required.
**Preferred Qualifications**:
- Deep knowledge of industry trends, platform trends and competitive positioning in the Kids and Family YouTube space.
- Existing relationships with digital content platforms and media companies.
- Current or previous YouTube certifications in audience development, content strategy, digital rights management, and monetization.
- Strong communication and interpersonal skills - ability to work closely with production, product, marketing, and brand teams.
- Demonstrates ability to effectively build partnership and influence stakeholder and decision making at all levels of a matrixed organization.
- Ability to work independently toward assigned top-line goals
- Ability to think critically about a situation and speak up to challenge the status quo
- Experience with COPPA, CARU and GDPR.
- Effective problem solving and analysis skills, and impeccable business judgment.
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
The annual base salary range for this position is between $118,000 and $143,000
**Additional Information**
**How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
**Our Approach to Flexible Work**:
We embrace a flexible work model design
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