Marketing Manager, Ecommerce Marketing
1 month ago
**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Opportunity**:
Mattel is seeking a** Manager,**Ecommerce**Marketing - Amazon **based at our worldwide headquarters in El Segundo, CA on our Omni-channel Retail Marketing Team. This position will drive the development and execution of the Marketing Strategy for select Mattel brands on Amazon. This role will collaborate and develop deep partnerships with key internal stakeholders (Mattel Sales, Brand Marketing, Media, and Shopper and Business Insights teams) and external stakeholders (Amazon Vendor Managers, Amazon Advertising, key licensors, etc.).
**What Your Impact Will Be**:
**Marketing & Merchandising**
- Drive development and execution of full year go-to-market plans for select Mattel brands on Amazon
- Lead merchandising and marketing strategy to drive traffic and conversion at the brand and item level including detail page optimization, variations, virtual bundles, retail media, promotions, and participation in Amazon-led initiatives
- Collaborate closely with Mattel retail media team and external media agency to develop, execute, and evaluate effectiveness of strategy to reach target shoppers and drive incremental sales
- Partner with Mattel Digital Operations team to optimize organic search results and detail page assets
- Strategize with Amazon Vendor Management team on all Amazon-led program executions to ensure best-in-class planning alignment; support exploration and execution of new or beta opportunities across Amazon that positively impact sales, profitability and customer experience
- Partner with cross-functional Mattel teams (Sales, US Marketing, US Digital Media, Influencer) to deliver coordinated marketing efforts to drive profitable sales growth
- Own relationship with key licensors including collaborative program planning and performance readouts
- Lead strategy, execution, maintenance, and analysis of brand stores including coordinating with marketing, sales and creative teams to ensure content, images, and product selection are leveraged to maximize brand presentation and sales conversion
- Orchestrate customer business reviews in partnership with Sales team by performing business analysis, identifying priority products and developing programs for upcoming seasons, and developing impactful presentations to sell-in recommendations
**Marketing Analysis & Synthesis**
- Analyze product, segment, and brand performance and identify areas of optimization to increase sales, traffic, and conversion
- Complete thorough analysis of marketing programs (i.e. promotions, merchandising, brand stores) to determine ROI, identify optimization opportunities, and present both quantitative and qualitative results to internal and external stakeholders
- Analyze Amazon-provided data to identify trends and opportunities for product development and marketing or merchandising optimization
- Synthesize key data points, identify trends and recommend/execute activities to maximize sales conversion and deliver an optimal customer experience on Amazon
- As needed, perform insights, market share, competitive analysis, etc.
**What We’re Looking For**:
- Bachelor’s degree, Business Administration or Marketing
- MBA Preferred
Experience required:
- 8+ years work experience (or 6+ years with an MBA), including 4+ years in in Online Retail, eCommerce/DTC
- Amazon merchandising, marketing, and retail media experience
- Strong quantitative business analysis skills with the ability to interpret data and provide actionable insights
- Engaging style of leadership and presentation skills, with strong story-telling capabilities that instill both internal and external confidence
- Complex problem-solving techniques/skills
- Creative, outside-the-box thinker with a passion for challenging the status-quo
- Ability to build and nurture relationships with cross functional partners
- Independent, self-starter
- Resilient, demonstrating optimism and passion to continually focus and achieve goals
- Team first mentality
- Passion for Mattel & Fisher-Price portfolio of brands
- CPG, toy, or consumer facing industry experience preferred
- Proficient in both Excel and Power Point
The annual base salary range for this position is between $120,000 and $147,000.
**How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behavior
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