Lifecycle Marketing Lead
1 month ago
Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.
Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco. We've created a unique environment to help us achieve our challenging mission. A culture that aspires to excellence, where nothing is too small to be improved.
We are looking for a Lifecycle Marketing Lead to level up our customer acquisition and retention efforts. Reporting into the VP of Marketing, this role will be responsible for all lifecycle and customer marketing strategies, working cross-functionally with a variety of GTM and marketing stakeholders (content, creative, demand gen, sales, CS, etc) to drive user growth, revenue and mitigate churn. To be successful in this role, the individual will develop a data-driven lifecycle marketing plan that engages both prospects and customers throughout our funnel via a best-in-class marketing tech stack (that they will be instrumental in building).
**What you'll do**:
- **Set the vision and strategy for lifecycle marketing.** Build a lifecycle marketing plan that will drive conversion, revenue and mitigate churn. This person should be commercially minded and excited to prove the value of this program to the broader business.
- **Map out our customer journey into actionable segments.** Develop a comprehensive customer journey, mapping every step of the prospect and customer experience, and segmenting our database to serve personalized messaging and content at every stage.
- **Define and measure lifecycle marketing metrics.** You will bring a data-driven approach to establish goals and ensure that we are measuring, experimenting, and improving them. You will deliver real-time reporting on customer/lifecycle campaigns, focused on key metrics such as MQLs, pipeline, free-to-paid conversion and funnel performance.
- **Collaborate across the business.** Work with your counterparts in Marketing, Sales, Customer Success, Product, and others to align on the needs of our prospects and customers, as well as plan, design, and manage a robust data-driven approach to how we nurture them along their journey with Dovetail.
- **Utilize data and A-B testing to deliver the right content content at the right time.** Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
- **Own the lifecycle marketing tool stack.** You will identify, evaluate and implement the right tool stack in order to effectively drive customer acquisition, revenue and retention. Proactively identify gaps in process and infrastructure, propose solutions, and ultimately, improve efficiency.
**What you'll bring**:
- **Data obsessed.** We expect you to geek out over data, metrics, growth hacks, and continual improvement. You are expected to have a deep, analytical understanding of the marketing funnel and levers to influence performance.
- **Extensive experience in tech.** You’ll have worked in the software and/or the B2B technology industry for 7+ years.
- **You are** **pragmatic and flexible.** Like your new teammates, you’re used to doing what’s necessary to get the job done. You’ll need to be comfortable with ambiguity, be resourceful to solve problems, and be able to adjust to shifting deadlines and project goals.
- Compensation Range: $160,000-$190,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. This role is eligible for equity and benefits._
**Benefits**:
- **Equity for everyone.** We put our money where our mouth is. No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.
- **Equal parental leave.** We offer an inclusive framework of 20 weeks equal paid leave to support new parents. Every family is unique, so you make the call how you’d like to take care of what matters most.
- **Extra paid days off.** Enjoy ad-hoc KitKat days to take a step back and spend it however you like. Hit the beach, spend time with your family, pick up that hobby you’ve been meaning to try, or anything in between
- **Develop and grow.** Take a course, attend a lunch and learn, or head to a conference. We love to support you any way we can, so expect Dovetail to be your #1 fan when it comes to achieving your career goals.
- **Health is wealth.** We’ve got you covered for 100% of th
We have other current jobs related to this field that you can find below
-
Lifecycle Marketing Associate
4 weeks ago
San Francisco, United States PennyJar Capital Full timeLocal Kitchens is a technology enabled restaurant platform that brings beloved restaurant brands and world-class chefs to every neighborhood. Our mission is to bring communities together through food, made possible by technology that enables a better future for the restaurant industry. Our long term goal is to serve 25,000 communities around the world and...
-
Lifecycle Marketing Associate
5 days ago
San Francisco, United States Local Kitchens Full timeABOUT THE ROLE: As a Lifecycle Marketing Associate at Local Kitchens, you will play a pivotal role in crafting and executing campaigns to engage and retain our guests. Your primary focus will be on communicating with our extensive guest database, utilizing channels such as email, push and SMS, with the overarching goal of converting new guests into loyal...
-
Lifecycle Marketing Manager
7 days ago
San Francisco, United States Oura Full timeOur mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped over one million people understand and improve their health by providing daily insights and...
-
Lifecycle Marketing Operations Manager
2 months ago
San Francisco, United States Ellation Full timeAbout the role Executes omnichannel CRM campaigns and works with the Lifecycle Marketing team to ensure that Braze campaigns are delivered promptly. Ensure operational processes are upheld and the ESP functions according to standard methodologies. Introduce new features and address any gaps brought up by third-party and internal audits. Understand the...
-
Lifecycle Marketing Operations Manager
3 weeks ago
San Francisco, United States Ellation Full timeAbout the role Executes omnichannel CRM campaigns and works with the Lifecycle Marketing team to ensure that Braze campaigns are delivered promptly. Ensure operational processes are upheld and the ESP functions according to standard methodologies. Introduce new features and address any gaps brought up by third-party and internal audits. Understand the...
-
Lifecycle Marketing Manager
3 weeks ago
San Francisco, United States Xero Full time**How you’ll make an impact**: As a Lifecycle Marketing Manager for Small Business, you’ll be leading a talented team of #humans who play a crucial role in driving Xero’s global lifecycle and engagement strategy, by orchestrating #beautiful experiences to our small business customers that truly delight and inspire action. **What you'll do**: - Work...
-
Lifecycle Marketing Manager
2 weeks ago
San Francisco, United States Xero Full timeHow you’ll make an impact: As a Lifecycle Marketing Manager for Small Business, you’ll be leading a talented team of #humans who play a crucial role in driving Xero’s global lifecycle and engagement strategy, by orchestrating #beautiful experiences to our small business customers that truly delight and inspire action.Your team will be responsible for...
-
Lifecycle Marketing Associate
4 weeks ago
San Francisco, CA, United States PennyJar Capital Full timeLocal Kitchens is a technology enabled restaurant platform that brings beloved restaurant brands and world-class chefs to every neighborhood. Our mission is to bring communities together through food, made possible by technology that enables a better future for the restaurant industry. Our long term goal is to serve 25,000 communities around the world and...
-
Lifecycle Marketing Specialist
2 weeks ago
San Francisco, United States StyleSeat Full timeJob DescriptionJob DescriptionLifecycle Marketing Specialist100% Remote (U.S. Based Only, Select States - See Below)About the roleSyleSeat is looking for a creative, collaborative, and data-driven lifecycle marketer to help build the core CRM programs that activate, engage and retain the Pro and Client audiences that make StyleSeat THE integral marketing...
-
Lifecycle Marketing Specialist
2 weeks ago
San Francisco, United States StyleSeat Full timeJob DescriptionJob DescriptionLifecycle Marketing Specialist100% Remote (U.S. Based Only, Select States - See Below)About the roleSyleSeat is looking for a creative, collaborative, and data-driven lifecycle marketer to help build the core CRM programs that activate, engage and retain the Pro and Client audiences that make StyleSeat THE integral marketing...
-
Lifecycle Marketing Associate
4 weeks ago
San Francisco, CA, United States PennyJar Capital Full timeLocal Kitchens is a technology enabled restaurant platform that brings beloved restaurant brands and world-class chefs to every neighborhood. Our mission is to bring communities together through food, made possible by technology that enables a better future for the restaurant industry. Our long term goal is to serve 25,000 communities around the world and...
-
Lifecycle Marketing Manager
2 months ago
San Francisco Bay Area, United States Local Kitchens Full time**ABOUT US** Local Kitchens is a technology enabled restaurant platform that brings beloved restaurant brands and world-class chefs to every neighborhood. Our mission is to bring communities together through food, made possible by technology that enables a better future for the restaurant industry. Our long term goal is to serve 25,000 communities around...
-
Senior Lifecycle Marketing Manager
5 days ago
San Francisco, California, United States ClassDojo Full timeClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo's flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Teachers use it to share what's happening throughout the day through photos, videos, and messages that make parents...
-
San Francisco, California, United States Fitbit Full timeQualificationsMinimum qualifications: Bachelors degree or equivalent practical experience 4 years of experience in email marketing Email service provider experiencePreferred qualifications: Experience working with Salesforce Marketing Cloud Knowledge of HTMLAs a Lifecycle Marketing Manager, you will be a part of a dynamic and fast-paced global team that...
-
Lifecycle Marketing Specialist
2 weeks ago
San Francisco, United States Prosper Full time**The Role** **Problems You Will Solve**: - Build simple and complex multi-channel marketing campaigns in Iterable, including setting up experiments and conditional splits, using data in API event payloads and user profile attributes. - QA campaign builds/journeys to ensure development output meets campaign requirements. - Ensure all campaign business...
-
San Francisco, United States Fitbit Full time** Qualifications** Minimum qualifications: * Bachelors degree or equivalent practical experience * 4 years of experience in email marketing * Email service provider experience Preferred qualifications: * Experience working with Salesforce Marketing Cloud * Knowledge of HTML As a Lifecycle Marketing Manager, you will be a part of a dynamic and fast-paced...
-
San Francisco, United States Fitbit Full time** Qualifications** Minimum qualifications: * Bachelors degree or equivalent practical experience * 4 years of experience in email marketing * Email service provider experience Preferred qualifications: * Experience working with Salesforce Marketing Cloud * Knowledge of HTML As a Lifecycle Marketing Manager, you will be a part of a dynamic and fast-paced...
-
San Francisco, United States Fitbit Full time** Qualifications** Minimum qualifications: * Bachelors degree or equivalent practical experience * 4 years of experience in email marketing * Email service provider experience Preferred qualifications: * Experience working with Salesforce Marketing Cloud * Knowledge of HTML As a Lifecycle Marketing Manager, you will be a part of a dynamic and fast-paced...
-
Email Lifecycle Campaign Marketing Manager
5 days ago
San Francisco, United States US Tech Solutions Full timeDuration: 6 months contract Job Description: As an Email Lifecycle Campaign Marketing Manager for Hardware Marketing, you will implement and execute strategies that drive measurable growth in adoption, engagement & loyalty for clients hardware products. You will work closely with stakeholders across marketing, product, customer experience, support and...
-
Senior Lifecycle Marketing Manager-Home Loans
4 hours ago
San Francisco, United States SoFi Full timeEmployee Applicant Privacy NoticeWho we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The...
